ZICO Beverages LLC Assembles New Executive Team

Hermosa Beach, Calif., February, 3 2010 – To support the company’s plans for significant future growth, ZICO Beverages LLC, the makers of ZICO Pure Premium Coconut Water, has hired three new long-time veterans of the beverage industry to lead its executive team, alongside its Founder and CEO Mark Rampolla. Bill Lange has joined ZICO as its new Vice President of Marketing, Candace Crawford will serve as the company’s first-ever Chief Financial Officer and Chief Operating Officer and Michael Sharman is in place as the new Vice President of Sales.

“I am confident that Bill, Candace and Michael will prove to be valuable additions to the ZICO team,” said Mark Rampolla, ZICO’s founder and chief executive officer. “With their combined experience in the beverage industry, we now have a first-rate executive team in place that will help to fuel momentous growth in 2010 and beyond.”

Prior to joining ZICO, Lange spent eight years in marketing in Nestle’s Beverage Division where he was responsible for managing several of the company’s brands, including Nesquik and Juicy Juice. More recently, he served as Managing Director for a boutique experiential marketing firm in Los Angeles called Makai, which executes field marketing programs across the country for premium brands such as Butterfinger, Red Bull and Chick-fil-A. In his new position with ZICO, Lange will be responsible for overseeing all of the company’s marketing and brand initiatives.

Crawford previously served as chief financial officer for Bossa Nova Beverage Group, Inc., an early stage, high-growth business engaged in researching, developing and marketing “superfruit” juices. During her tenure there she successfully managed both the strategy and hands-on execution of the company’s finances, accounting, legal, risk management and other operational functions. Before that, she was the Chief Financial Officer of POM Wonderful, a manufacturer and distributor of products made from pomegranates. At ZICO, Crawford will be responsible for managing the company’s operations and overseeing its finances.

Sharman has more than 20 years of experience in the food and beverage industry, most recently with KIND Healthy Snacks where he served as Senior Vice President of Sales and was responsible for leading the company in the development of sales fundamentals and accelerating distribution. Sharman’s beverage experience also includes entrepreneurial roles with The Healthy Beverage Company (VP Sales) and Glaceau (Division VP) along with Cadbury Schweppes and the Pepsi Bottling Group. As ZICO’s Vice President of Sales, Sharman will be charged with managing all of the company’s sales teams, setting sales goals and executing sales strategies.

About ZICO

ZICO Pure Premium Coconut Water (pronounced Zee-co) consists of 100% pure coconut water with no artificial ingredients, fat, cholesterol or added sugar. ZICO is the ultimate all-natural powerhouse of nutrition containing a complex blend of vitamins, minerals, amino acids, carbohydrates and antioxidants. Known as Nature’s Sports Drink™, ZICO hydrates bodies faster and more completely than plain water, as one serving of ZICO contains more potassium than a banana and four other essential electrolytes. The unique processing and packaging system captures and retains ZICO’s exotic yet mild flavor and nutritional benefits, making it easy to enjoy anytime and everywhere.

ZICO is available throughout the United States in Whole Foods Market stores or online at Amazon, as well as at leading yoga studios, gyms, natural food and gourmet grocers in select markets across the country. ZICO was founded by Mark Rampolla in 2004 and is headquartered in Hermosa Beach, Calif. For more information, visit www.zico.com.