September 7, 2010, New York, NY — Keeper Springs Natural Spring Water, which donates 100 % of its profits to support America’s waterways, today announced the brand has significantly expanded its distribution throughout New York State through a new agreement with Manhattan Beer Distributors.
Keeper Springs was launched by environmental lawyer and advocate Robert F. Kennedy Jr. and two friends, John Hoving and Chris Bartle, with one mission: to help support, protect and restore our nation’s waterways by donating 100% of profits to this cause. As part of its agreement with Manhattan Beer, Keeper Springs will now be available at retailers such as Adams Fair Acre Farms, Associated Supermarkets, Fine Fair, Foodtown, Organic Planet, Trade Fair, Uncle Giuseppe’s, and other grocery stores and markets in New York City, Long Island and Putnam, Rockland, Duchess, Orange, Sullivan, and Ulster counties.
“New York is home to some of the most majestic waterways you can find with 70,000 miles of rivers and streams and 7,600 freshwater lakes, ponds, and reservoirs,” said Robert F. Kennedy, Jr. “We are thrilled to be partnering with Manhattan Beer Distributors to ensure that more New Yorkers have access to our bottled water from locally sourced sustainable springs and we look forward to pouring all of our profits back into preserving and protecting New York’s and our nation’s precious waterways.”
Al Greco, Vice President of Marketing and Business Development, Manhattan Beer Distributors, said, “We admire and support Keeper Springs’ commitment to America’s waterways and to recycling initiatives. We are focused on delivering products to our retail partners that customers want both in terms of quality and brand values. Keeper Springs hits the mark on both of these fronts and is a wonderful addition to our product list. We are proud to now share in their mission.”
About Keeper Springs
Founded in 1999, Keeper Springs Natural Spring Water was launched by environmental lawyer and advocate Robert F. Kennedy Jr. and two friends, John Hoving and Chris Bartle, with one mission: to help support, protect and restore our nation’s waterways by donating 100% of profits to this cause. The brand Keeper Springs is named to honor the keepers of the Waterkeeper® Alliance, environmental heroes who fight to protect waterways all over the world from polluters and degradation. Keeper Springs is proud to have raised more than $750,000 to support America’s waterways. Keeper Springs Natural Spring Water is bottled from carefully selected regional springs that are truly sustainable. Keeper Springs also supports the most comprehensive recycling legislation and has spent over a decade helping fight for better regulation, tough penalties and solutions. The Keeper Springs bottle is now made from 25% recycled PET, and will be at 50% later this year, with a goal to reach 100% sometime in 2011. Keeper Springs is available at select locations in the Northeast and Mid-Atlantic states, and soon on the West Coast. For more information, visit http://www.KeeperSprings.com.
About Manhattan Beer Distributors
Exclusive distributors of Coors Brewing Company, Crown Imports, and Boston Beer products amongst its extensive portfolio, Manhattan Beer is the premier beer distributor in New York and amongst the top three largest distributorships in the USA. Privately owned and managed, Manhattan Beer is respected and renowned in the industry for its integrity, hard work and philanthropy in the local community.