I am pleased to announce that as of our December 2011 issue, we are changing the name of our print publication, Beverage Spectrum, to BevNET Magazine.
It is a decision we’ve made for many reasons, but first among them is for simplicity’s sake. Over the past few years, BevNET.com has established itself as the leading online resource for beverage industry news, trends, and new product coverage. Since 2004, we have also published Beverage Spectrum, the leading print publication for beverage industry news and analysis.
With the new year approaching, it seemed an appropriate time to extend the BevNET brand, which you already know from our digital offerings and from BevNET Live, our conference series, to the magazine you currently hold. In 2012 and beyond, we look forward to evolving BevNET Magazine beyond just the change in name, however: as you’ll see in the coming issues, we will be offering expanded coverage of the supplier and product development components of the beverage business. We also plan to incorporate more news on the growing craft beer industry.
While we look forward to these changes for BevNET Magazine, we also want to assure our readers that our focus isn’t changing: we will continue to be the leader in coverage of new products, trends and innovation. BevNET has a long-standing history of being the go-to resource for what’s new and hot in the beverage world, and we’re confident that unifying Beverage Spectrum with the rest of the BevNET brand will only serve to enhance our mission.
As always, we appreciate your continued readership and support. If you have any questions, comments or concerns, please do not hesitate to contact me directly.