BevNET TV: A First Look at Aloe Gloe

At the recently held Natural Products Expo East show in Baltimore, BevNET caught up with Danny Stepper and Pat Bolden of L.A. Libations to discuss their recent foray into the emerging aloe category with the introduction of a new “aloe water” product called Aloe Gloe.

In this video, Stepper and Bolden and explain the origins of Aloe Gloe, their distribution and marketing strategies for the new product (and how the paparazzi fit in), and why they believe the aloe category is primed for the same type of rapid and expansive growth seen in the coconut water category.