BAKERSFIELD, Calif. – February 8, 2011 – Bolthouse Farms, an innovative health and wellness company based in California’s fertile San Joaquin Valley, today introduced the newest addition to its popular Protein Plus beverage line: the Parfait Smoothie. The Parfait Smoothie is the only yogurt parfait based smoothie in the category. Its flavor is extraordinary – each smooth sip delivers an equal measure of strawberries, yogurt and granola. The Parfait Smoothie is the third Bolthouse Protein Plus flavor, joining Chocolate and Mango, and will be also available nationwide, with an MSRP of $3.19 for each 15.2 oz bottle.
Protein Plus Parfait Smoothie is the only parfait protein drink in the super-premium beverage category. Made from 100% natural ingredients, including the company’s proprietary whey & soy protein blend, Parfait Smoothie packs 25 grams of protein per 15.2 oz bottle with a smooth, creamy finish, far superior to the chalky, artificial texture common to protein drinks. Protein Plus Parfait Smoothie offers no preservatives, artificial flavors, colors or genetically modified ingredients. One serving has just 180 calories and 3 grams of fiber. It is a satisfying, healthy, delicious choice for breakfast, for a refreshing afternoon snack or as a post-workout re-fuel.
“The Parfait Smoothie tastes so exceptional that you may be surprised to know that each bottle delivers 25 grams of protein,” said Bryan Reese, chief marketing and innovation officer, Bolthouse Farms. “For people on the go, there’s probably no easier way to make protein a part of your diet.”
Bolthouse Farms is a national leader in premium beverages. It is also the market leader in baby carrot production. The company employs a network of farms throughout the United States, Canada and South America that are fueled by innovation. Its production and distribution capabilities are unrivalled in speed and scope. As a result, Bolthouse Farms products arrive on store shelves as fresh as physically possible, ensuring that consumers receive the fullest bounty of nature’s nutrients with every serving.