A federal judge in New Jersey has rejected two plaintiffs’ claims that they were deceived by the Coca Cola Co. into believing that Diet Coke Plus was a healthy drink, according to a story released by Reuters Legal.
U.S. District Judge Noel Hillman dismissed a lawsuit that accused Coca-Cola of breaking state consumer fraud laws and FDA packaging rules by using the word “Plus” and the phrase “Diet Coke with Vitamins and Minerals” on the drink’s labeling. The plaintiffs had argued such language falsely implied that Diet Coke Plus was healthy and nutritious.
In his ruling, Hillman stated that that there was no indication that Coca Cola had made false statements and that, “At most, plaintiffs simply claim that their expectations of the soda were disappointed. Dissatisfaction with a product, however, is not a quantifiable loss that can be remedied.”