Icelandic Glacial Names I-D Foods Corporation as the New Master Distributor for Canada

ÖLFUS, Iceland (February 22, 2011) — Icelandic Water Holdings ehf announced today that I-D Foods Corporation, Canada’s largest specialty food and beverage distribution company, will be the new master distributor in Canada of their award-winning CarbonNeutral® natural spring water Icelandic Glacial. This distribution deal arrives on the heels of a major increase in consumer demand for their premium water throughout Canada.

Through their advanced specialty distribution channels, I-D Foods Corporation will be able to increase sales of Icelandic Glacial bottled water and fulfill the demands of the rapidly growing consumer base while understanding the proper premium channels for which Icelandic Glacial is best suited.

“We are very excited to have I-D Foods Corporation as our new Master Distributor for Canada,” said Jon Olafsson, Chairman and Co-Founder, Icelandic Glacial. “Their countywide distribution has a uniquely personalized approach, and we feel they will ensure that Icelandic Glacial is distributed to the proper channels while simultaneously helping us grow our Canadian demand.”

“I-D Foods delivers a portfolio of premium brands and superior products across Canada.We are truly delighted to add the exceptionally pure and super-premium Icelandic Glacial brand into our distribution network,” said Philip Issenman, Chairman of I-D Foods Corporation. “Icelandic Glacial, with its unique attributes and unsurpassed environmental credentials, will provide Canadian consumers with a truly healthy, natural and delicious refreshment option.”

Icelandic Water Holdings ehf exports Icelandic Glacial water to appreciative and discerning customers around the world including Canada, United States, United Kingdom, France, China, Russia, Germany and Iceland.