NutriPure Beverages Continues Exploration of New Bio-Degradable Bottling Option for Nu2O Product Line

NEWPORT BEACH, CA–(Marketwire – February 17, 2011) – NutriPure Beverages, Inc. (PINKSHEETS: NBVG) announced today that the company is continuing its investigation and testing of a new bio-degradable bottle in preparation for the upcoming launch of its Nu2O product line. The company plans to make the announcement as to the outcome of this study as soon as possible. NutriPure’s preference is to have this bottle available prior to its initial launch of the Nu2O product line. The company continues to make strides in its efforts to get this product to market as soon as possible and is very optimistic that a successful launch will take place. In an effort to make sure that this launch is successful and sustainable, the company wants to be certain that the bio-degradable bottle will have no negative effects on the highly specialized nutrients used in its Nu2O products.

ABOUT NUTRIPURE BEVERAGES, INC.

NutriPure Beverages, Inc. is bringing to market a complete line of nutrient-enhanced bottled water products using a patented process that adds organic nutrients to water without adding masking flavors, colors or sweeteners, yielding premium enhanced water products that contain no calories, no carbohydrates, no colors and no flavors other than pure water. The process is further enhanced using desirable “cold-fill” techniques that save energy and reduce harmful, “plastic chemical leaching” into the product. The company intends to market a full line of nutrient-enhanced water products under the Nu2O label, which will compete with currently available products. For more information visit www.nutripurebeverages.com.