The Flow: Diet Pepsi Slims Down; Barnhorn Joins Silverwood

A round up of what’s going on in and around the beverage industry for the first half of the week.


  • Diet Pepsi set to present the taller, sassier new Skinny Can at New York’s Fall 2011 Mercedes-Benz Fashion Week, Feb. 10-17. Link
  • Brad Barnhorn has joined Silverwood Partners as an Industry Advisor, enhancing the firm’s deep expertise and experience in the food, beverage and consumer products sector. Link
  • Get a jump on new products! Just this past week, we’ve alerted subscribers to 8 new brands; sign up for the BevNET “New Product Insider” Email Newsletter. Link
  • Early Registration Now Open: BevNET Live Summer 2011. Link


  • Skinny Nutritional Corp. announced that Skinny Water is now available in all 325 Vons and 32 Pavilions store locations throughout southern California and Nevada. Link
  • Soma Beverage Company announced an agreement with Smart & Final Stores to distribute a new 12-bottle Metromint variety pack that will be exclusively available throughout the western retailer’s territory. Link


  • The National Consumers League (NCL) sent a letter and formal complaint Feb. 2 to the Federal Trade Commission asking to “promptly halt unfair and deceptive advertising by Glacéau, a subsidiary of The Coca-Cola Co., for its ‘vitaminwater nutrient enhanced water beverage.’” Link


  • Coca-Cola has created specially designed cans commemorating the Green Bay Packers’ professional football World Championship. Link
  • PepsiCo has unveiled a social network for women.The Women’s Inspiration Network aims to unite the active women striving to make a difference in their lives. Link
  • BAZI International, Inc. announced that the Company during 2010 expanded its endorsement contracts to include 2010 professional women’s basketball rookie of the year, Tina Charles and women’s surf prodigy, Anastasia Ashley. Link
  • Nawgan is now the only beverage to include Cognizin, an ingredient scientifically proven to improve brain chemistry and function. The company also released a new flavor, Tarocco Orange, and announced that it had been classified as a beverage by the FDA. Link


  • Reed’s, Inc. announced that it completed its securities purchase agreement with institutional investors, raising an aggregate amount of $750,000 in gross proceeds through the sale 304,880 shares of its common stock. Link


  • The Coca-Cola Company has released its seventh systemwide Sustainability Review, entitled “Our Commitment to Making a Positive Difference in the World.” Link


  • WILD Flavors, Inc. celebrates February as American Heart Month by featuring some of our unique flavor, color, and health ingredient technologies. Link


  • Venezuela can “live without Coca- Cola” if the company does not abide by the country’s laws and settle a pay dispute with striking workers, President Hugo Chavez said today. Link
  • PepsiCo, Inc.announced that it has completed the previously announced acquisition of approximately 66% of the outstanding shares of Wimm-Bill-Dann Foods. Link


  • Sunny Delight Beverages Co. announced that the company has successfully reduced calories across its entire product portfolio by 43 percent, a program that finished three years early. Link


  • Vibranz CEO David Cordtz has resigned from the fast-growing kombucha maker, BevNET has learned. Link
  • Hall of Fame Beverages, Inc. named Thomas W. Love, III as president and director of brand management and marketing. Link
  • Bai Brands has appointed Kat Haddon as its Marketing Coordinator. Link