AQUAhydrate Expands Sales Division Ahead of Brand Relaunch

Few brands launch with the cash and reach of the Mark Wahlberg-backed AQUAhydrate, which was featured in many public forums, including the TV show Entourage, but it has been a slow build for the electrolyte-infused water brand.

Still, new CEO John Cochran has announced that the brand is re-launching and has staffed up his sales force with beer and water industry veterans to carry the load.

AQUAhydrate CEO John Cochran

For a listing of the new hires, see below.

AQUAhydrate Expands Sales Division to Gear Up for Brand Relaunch

Los Angeles, CA – May 30, 2012 – AQUAhydrate, Inc., a Southern California-based health and fitness company founded in innovative technology and science, has expanded their sale division and distribution network as they gear up for the brands re-launch this summer.

AQUAhydrate’s new slate of sales executives include Dan Dietz, Director of Sales – West who was previously the VP of Business Development for the NCO Group; Michael Bender, Director of Sales – Midwest and Southeast, previously the General Manager of the Heartland Division at Pabst Brewing Company as well as a Division VP/General Manager at FIJI Water; and Jonathan Houck, Director of Sales – Southwest and Mountain Divisions who was previously the Southwest Division General Manager for FIJI Water.

The new sales directors will report to AQUAhydrate’s CEO, John Cochran, who joined the company in January.

“We are building a great team to work with our distributors in every market,” said John Cochran. “We chose these guys because they have great records of building brands at the street level plus the energy and passion to win. I have known and worked with Dan, Michael and Jon for years and it is a pleasure to have the opportunity to work with them again. We have a long way to go but there is plenty of exciting changes coming in the next few months.”

Since joining the team the sale directors have ushered in new distribution partners that include Exclusive Brands in South Florida, Central Beverage in Chicago, Mission Beverage Co. and Ace Beverage Co. in Los Angeles, Trent Beverage LLC in Palm Desert, CA, Statewide Beverage, Inc. in Orange County, CA, and Central Cal Beverage in Fresno, CA.


AquaHydrate, Inc., a Southern California-based health and fitness company founded in innovative technology and science, produces a proprietary alkalized water that supports active lifestyle individuals. Through a proprietary, multi-step process, our water is purified to some of the most rigorous standards in the industry, supplemented with electrolytes and natural trace minerals, and raised to an alkaline pH of over 9. It is this powerful synergy between alkalinity, electrolytes, and trace minerals that fuel ultimate hydration, balance, and performance.

AquaHydrate is the water of choice for elite health and fitness authorities and athletes such as Mark Wahlberg, All-Pro Vince Wilfork of the New England Patriots, professional women”s basketball player and Olympic Gold Medalist, Delisha Milton-Jones and countless others. AquaHydrate is the official sports beverage of the Men”s and Women”s USA Water Polo Teams as they head into the for 2012 Summer Olympics, where they are expected to be among the top medal contenders. AquaHydrate is available through a variety of grocery, health and natural foods stores throughout the U.S. and at