BevNET Live: Breakouts to Include Interactive Design Workshop

BevNET Live will feature an opportunity for entrepreneurs to check out their ideas with the experienced eye of noted designer Ian McLean, who will be on hand to answer questions and analyze proposed designs in a unique “workshop” format.

The workshop will be held during BevNET Live’s breakout sessions on Dec. 3. BevNET will allow attendees with specific design issues to submit questions and proposed package, label, trademark or branding designs ahead of time, allowing a series of projects to accumulate for McLean — and other designers, pending demand — to analyze.

Ian McLean

Those issues and problems will then be discussed during the session, allowing audience members the chance to hear and understand key design priorities and techniques — even if they do not wish to have their own projects evaluated.

A longtime participant in BevNET Live and Beverage School, McLean has lent his views on design and creative branding to many beverage companies — but this is the first time attendees will be able to get personalized attention, and that an audience will be able to derive real-world, real-time insights into some of their most pressing design problems.

More details about breakout sessions — which will be held from 2 p.m. to 4 p.m. on Monday, Dec. 3 as part of the two-day BevNET Live event — will be available soon. Attendees interested in submitting design questions for the workshop should alert Editor-in-Chief Jeffrey Klineman at

About BevNET Live

BevNET Live’s Winter 2012 event will be held at the Loews Santa Monica Beach Hotel in California on Dec. 3 and 4. BevNET Live is a two-day forum for beverage entrepreneurs, suppliers, distributors, retailers and investors to gather, speak, exchange ideas through interactive panels and lectures, and enhance their marketing and product development strategies through our Beverage School. Attendees can tap the expertise of investment professionals who can help groom them to attract money, business owners with inspiring success stories, and the community, which has spent a decade dedicating itself to careful reporting on the fast-moving beverage industry. More information and registration information.

About Ian McLean

Since founding McLean Design in 1991, Ian McLean has been dedicated to transforming the world of branding, one provocative idea at a time. Ian brings three things to every project: a keen understanding of human nature, a razor-sharp design aesthetic, and a commitment to transcending mediocrity.

This rigorous approach produces impassioned debates, deep insights, and unparalleled results. Over the past two decades, Ian has helped shape the beverage industry with breakthrough work for iconic brands such as Monster, Pepsi, Coca-Cola, DrinkGNC, and countless others.

While the beverage aisle is virtually a portfolio of his work, he also draws from a much broader base of experience building brands including Clorox, Fresh Express, Chevron, Sunsweet, and Bosch.