Campbell Launches V8 V-Fusion Sparkling Drinks

Melding consumer demand for healthier beverage options and a rising tide for sparkling juice drinks, Campbell Soup has introduced new carbonated varieties for its V8 V-Fusion line. V8 V-Fusion Sparkling drinks contain one 50 calorie serving of fruits and vegetables with no added sugar, artificial colors, flavors or preservatives. The carbonated drinks are packaged in 8.4 oz. slim cans a come in three flavors: Tangerine Raspberry, Black Cherry Pomegranate and Strawberry Lemonade. Campbell has begun distributing the drinks in grocery and mass merchandise retailers nationwide.

In its press release announcing the launch, Campbell noted that sales of sparkling juice drinks have doubled in the past year to $20 million, with the category continuing to grow as consumers shift consumption habits toward healthy beverages.

“We know that people love the refreshing taste of soft drinks, but they’re looking for healthier options. That’s why sparkling juices have enjoyed an unprecedented boom,” said Dale Clemiss, Vice President, V8Beverages. “V8 V-Fusion Sparkling is the perfect choice–it has the sweetness and refreshing bubbles people crave, plus the nutrition they want and need.