Coco Libre Leaps into Growing Chia Category

In yet another indication of chia’s steady emergence as beverage ingredient, organic coconut water brand Coco Libre has launched a new line of coconut water and chia blends. Maverick Brands, the maker of Coco Libre, debuted Coco Libre Organic Coconut Water + Chia at Whole Foods stores in the grocer’s North Atlantic, Northeast, Midwest, Florida, and South regions. Similar to chia category leader Mamma Chia, the new beverage line is USDA Certified Organic and, in addition to coconut water, the products are made with hydrated chia seeds, fruit juices, and agave. The line comes in four flavors: Raspberry Lemonade,  Strawberry Kiwi,  Blackberry Pomegranate, and Cherry Apple.

Coco Libre joins a range of new entries into the chia category over the past year, including Chia Star, Drink Chia, and Xiomega Water, as well as established brands Chia\Vie and GT’s Kombucha, which produces a line of kombucha and chia blends. Coco Libre plans to promote the new line to athletes and active consumers, touting the benefits of chia’s high Omega-3 and antioxidant content as well the seed’s fiber, protein, and calcium content.

Here is the press release from Coco Libre announcing the launch of the new line:

September 5, 2012 – Maverick Brands LLC, makers of Coco Libre Organic coconut water, has entered the chia category with all new Coco Libre Organic Coconut Water + Chia in four delicious flavors. Coco Libre Coconut Water + Chia Raspberry Lemonade Coco Libre Coconut Water + Chia Strawberry Kiwi Coco Libre Coconut Water + Chia Black Berry Pomegranate Coco Libre Coconut Water + Chia Cherry Apple. California based Maverick Brands isn’t new to the food and beverage industry.

Founder Mark Shaw entered into the business because he saw how many products contained corn syrup, hydrogenated fats, and artificial ingredients. After his father’s first triple bypass, he vowed to build a healthy food company. Today Maverick Brands mission is the same, provide better-for-you products for their families, friends and consumers. Maverick Brands does things differently! It was the first company to introduce great tasting Organic Coconut Water in 11oz HDPE bottles and 1 liter Tetra Packs, which quickly gained distribution across the United States and Canada. With the success of their 11oz and 1 liter packages, they introduced the first Organic Pineapple Coconut water to the marketplace.

In creating Coco Libre + Chia, Maverick Brands combined the great taste of its Coco Libre Organic Coconut Water with the wonderful benefits of Organic Chia. The result: A great tasting hydration beverage that delivers the best of both worlds. We like to call it Omega Hydration. Not only do you get great hydration and electrolytes from coconut water (K, CA, P), but also the wonderful benefits of Chia: 2500 mg Omega 3, High Antioxidants, Good Source of Fiber, 2 grams of Protein, 10% Calcium. It’s Certified Organic, Gluten Free, Dairy Free, Cholesterol Free, Vegan with No GMO’s.

CEO Mark Shaw said, “We pay above average rates to support local farmers where the Organic Chia and Organic Coconuts are grown. Coco Libre Coconut water + Chia has an amazing fruit taste with the wonderful texture of Chia that all will enjoy from athletes, to active consumers & kids. Super marathoners credit chia as their source of endurance for their runs, while active lifestyle users can enjoy these benefits and more from omega 3, to fiber to hydration”.

Coco Libre + Chia will be available in a Whole Foods near you with a national auto ship the first week of September.

Shaw added, “I could not be happier with the success we are seeing with the Coco Libre brand and our team. I look forward to bringing more awareness to the Chia category and the continued education of the health benefits of coconut water beverages.”