Coke Testing New Distribution of PlantBottle

Coca-Cola has begun to test distribution of Coke, Diet Coke, Coke Zero, Sprite, Fanta Orange and Mello Yello in its plant-based PET bottles, according to the Atlanta Journal-Constitution.  The move marks the first time that Coke has used its PlantBottle, a PET container made from at least 30 percent plant-based materials, for any products other than Dasani.  The products will be tested in Atlanta, Birmingham, Ala., and Nashville, Tenn., over the next three months.

Coke’s PlantBottle is currently used in all Dasani bottles in the U.S. as well as other Coke brands in 20 international markets. Scott Vitters, the general manager of Coke’s PlantBottle Platform, said that the company wants to increase use of its PlantBottles bottles throughout its product line, but does not have the production capability to do so at this point. Coke is hoping that the test will shed some light on which brands consumers are most excited to see in the PlantBottle and the results may determine the next brand is tapped for distribution in the plant-based package.

Coke will collect feedback on the test from consumers, retailers, and suppliers at retail outlets, college campuses, and on the Web at