Expo West Intro: Cobá’s New Horchata Flavor

Cobá, a Los Angeles-based beverage company that produces a line of aguas frescas, will debut a new Horchata flavor at Natural Products Expo West. The  rice water-based aguas frescas is made from all-natural ingredients and sweetened with 100 percent organic cane sugar. Cobá describes the new Horchata flavor as slightly creamy and light in body with notes of cinnamon and vanilla.

The product will be packaged in Cobá’s proprietary 16 oz. glass bottle – shaped to resemble an authentic Mexican frescas barrel – and sold at a suggested retail price of $1.99 – 2.49.

Cobá will distribute Horchata along with its Mango, Jamaica, Tamarindo and Guayaba flavors in Northern and Southern California. The company plans to launch new distribution in the Pacific Northwest, Rocky Mountains, Florida and Texas within the next 30 days and is looking for new DSD distributors in those regions.