Expo West Intro: Honest Tea

Organic iced tea stalwart Honest Tea will debut a new tea in its glass bottle line at Natural Products Expo West in Anaheim in two weeks.

Honest Zero Passion Fruit Green Tea will be available nationally in March at natural food stores and other retailers, including Whole Foods Market, Sprouts and Earth Fare, for a suggested retail price of $1.49 per 16 oz. bottle. It marks the first extension of Honest Zero into glass bottles.

The company is also staging a national roll-out of its  Not Too Sweet Tea, introduced in the fall, around Expo West.