Joia Announces New Distribution Agreement with The Fresh Market

Joia, a line of all-natural, mixologist-inspired sodas, is now distributed at The Fresh Market. Joia, a Best of BevNET 2011 winner and participant in BevNET Live’s New Beverage Showdown 2, produces a number of distinctive  flavors such as Lime, Hibiscus and Clove; and Grapefruit Chamomile & Cardamom. Since its debut in 2011, the line of sodas had been primarily sold in the Minneapolis area, where the drinks are produced, though Joia will now look to dramatically increase distribution with The Fresh Market, with its 115 locations in 21 states.

With the addition of Joia to its beverage mix, The Fresh Market continues to expand upon its set of on-trend entrepreneurial brands. Over the past 12 months, the retailer has picked up several emerging beverage brands including Harmless Harvest, HINT Fizz, Cheerwine, Coco Café, Bibbs, and Aloe Gloe.

Here is the press release announcing the distribution deal between Joia and The Fresh Market.

The Fresh Market adds Joia All Natural Soda to its Beverage Selection

New relationship with trend-driven specialty grocery retailer expands Joia’s distribution to 115 stores in 21 states

MINNEAPOLIS (May 7, 2012) — Joia, a line of all-natural sodas that debuted in the Twin Cities in July 2011 and was named by BevNET as Best Carbonated Beverage of 2011, today announced that its sodas will be carried in The Fresh Market stores, significantly expanding Joia’s distribution to the specialty grocery retailer’s more than 100 stores throughout the Southeast, Midwest, Mid-Atlantic and Northeast.

“The Fresh Market is a rapidly growing and highly influential retailer known for it focus on innovative, on-trend products and its appeal to consumers who seek out unique, high quality and natural products,” said Bob Safford, Joia CEO. “The stores also provide an inviting, contemporary atmosphere with lots of opportunities for shoppers to discover dynamic new products. All these factors make it a perfect fit for Joia to reach our target market and grow distribution strategically in new regions. We are thrilled to begin this relationship with The Fresh Market.”

“The Fresh Market constantly researches and seeks out the highest quality, best tasting products available, and we have a long-standing reputation of introducing unique new products like Joia to the market,” said Mathis Martines, Grocery Coordinator for The Fresh Market. “We know our customers will love Joia’s distinct and refreshing flavors, enticing aromas, and highly attractive presentation.”

Developed by Minneapolis-based Boundary Waters Brands, Joia features crafted blends of fruits, herbs and spices that create unique layers of intensely fresh flavor and refreshment.  It comes in four distinctive varieties: Grapefruit, Chamomile and Cardamom; Lime, Hibiscus and Clove; Blackberry, Pomegranate and Ginger; and Pineapple, Coconut and Nutmeg.   Joia is made of sparkling water, real fruit juices, natural flavors and pure cane sugar.  It is free of any preservatives, caffeine and sodium, and it is gluten-free.

About Boundary Waters Brands, LLC

Boundary Waters Brands is a progressive company dedicated to creating and developing all natural beverage products that are distinct, refreshing, great tasting, and profitable.  Its first brand, Joia All Natural Soda, was introduced in the Twin Cities in 2011.   Boundary Waters Brands is headquartered in St. Louis Park, Minn.  For more information on Joia, visit or, or follow Joia on Twitter via its handle, @joialife.