Pitaya Plus Cracks the Big Apple

Pitaya Plus has cracked the Big Apple.

Pitaya Plus announced today a new distribution agreement with New York City-based High 5 Distributors. High 5 specializes in all-natural and organic products and will distribute the dragonfruit drink to 1200 accounts in metro New York. In addition to Pitaya Plus, High 5 carries a range of entrepreneurial beverage brands including WAT-AAH, Wolfgang Puck Iced Coffee, and Powerball Energized drinks as well as a number of organic and “better-for-you” snacks and household products.

“I have been working hard to find a distributor in NYC for so long [and] none of them compare to High 5,” said Chuck Casano, the founder Pitaya Plus. “They are dedicated to providing healthy and organic products, so it is a great fit for us.”

Pitaya Plus, recently reformulated to contain 100 percent juice with no added sugar, is now distributed throughout Northern and Southern California and the Rocky Mountains regions, as well as parts of the East Coast, Texas, and the central U.S.