The four-sku line, which is out of Arizona, is the product of former minor league baseball player Tyler Beuerlein and Stephen Vasquez, a former sales executive with O.N.E. and Glaceau.
Acting as silent partners in the four-sku line are Chris Hunter, Jeff Wright and Jaisen Freeman, the founders of Phusion Projects, which makes malternative Four LOKO, Hunter confirmed today.
“Tyler created the brand,” Hunter said. “We’re strictly silent.”