Xyience Trucks into GNC

Xyience has landed four SKUs of its Xenergy energy drink in national specialty nutrition retailer GNC, a store that has increasingly reached out to energy and fitness beverages in the past year.

In an just-released announcement, the company indicated that its Mango Guava, Cherry Lime, Cran Razz and Xtreme Fruit Punch varieties would be made available to up to 1,550 GNC stores, while another 300 GNC franchise operations would also be able to carry Xenergy.

The product will be stocked both refrigerated and warm, depending on the store, according to Xyience representative Stephanie Forte.

GNC has pushed into deals with PepsiCo and “brand incubator” Shadow Beverages in the past year, launching several varieties of functional beverages. The stores also recently added Street King energy shots.

“GNC’s expertise in retailing sports nutrition and energy products is unmatched, so it’s an honor to have our product on their shelves,” said John Lennon, XYIENCE’s president.

The text of the release is below:

XYIENCE Inks Deal with GNC Stores in United States for its Xenergy Energy Drink Brand

LAS VEGAS (January 4, 2012) XYIENCE has increased its retail presence in the United States in a deal with GNC, the leading retailer of specialty nutrition products. This means that up to 1,550 GNC stores around the U.S. will carry 16-ounce cans of Xenergy Premium Mango Guava, Cherry Lime, Cran Razz and Xenergy Xtreme Fruit Punch. Another 300 GNC franchise stores also have the opportunity to carry sugar-free Xenergy, which is the official energy drink of the UFC.

“GNC’s expertise in retailing sports nutrition and energy products is unmatched, so it’s an honor to have our product on their shelves,” explains John Lennon, XYIENCE’s president.

XYIENCE Xenergy flavors offered at GNC include two from its collector cans series, which features Team XYIENCE professional athletes. Xenergy Xtreme Fruit Punch, the first in the series that features the image of UFC welterweight Dan “The Outlaw” Hardy was recently named the drink 2011 Carbonated Beverage of the Year by CS News. The second collector can is Xenergy Premium Cran Razz that features the image of UFC light heavyweight champion Jon “Bones” Jones.

“We’ve had a very successful relationship with GNC in Canada, and we’re confident that our partnership in the United States will also be a winner,” says Lennon. In February 2011, XYIENCE products, including Xenergy, XYPRO and XYMASS became available in 171 GNC stores throughout Canada.

XYIENCE and GNC kicked off the relationship with a series of appearances by XYIENCE pro-athletes including Frank Mir, the former UFC heavyweight champion. Mir signed autographs for fans on Friday, Dec. 30, 2011 at the GNC store located inside the Fashion Show Mall in Las Vegas. The signing coincided with UFC®141: Lesnar vs. Overeem that took place that evening at the MGM Grand Garden Arena.

On Saturday, Dec. 17 Matt “The Terror” Serra, a former UFC welterweight champion appeared at the GNC store located at 1372 Broadway, New York, N.Y. Mark “The Filipino Wrecking Machine” Munoz, a UFC middleweight, signed autographs for fans on Friday, Nov. 18 at the GNC store located at 2855 Stevens Creek Blvd. in Santa Clara, Calif.

About XYIENCE (pronounced zy-ince)

Headquartered in Las Vegas, XYIENCE products are designed to support an active and healthy lifestyle. For more information, please visit XYIENCE at www.xyience.com. Or connect with XYIENCE on Facebook, Twitter and YouTube.

Xenergy (pronounced zen-er-gy)

Xenergy is the official energy drink of the Ultimate Fighting Championship (UFC) and is one of the fastest growing brands in its category. The first energy drink created by a nutrition company, Xenergy is a sugar- and calorie-free drink that’s fortified with vitamins. All-natural flavors provide a consistent supply of energy, without the “crash” inherent in most other energy drink brands.  Xenergy Premium flavors include Cherry Lime, Mango Guava, Cran Razz and Blu Pomegranate.  Xenergy Xtreme flavors include Frostberry Blast, Fruit Punch, Orange Fuel and Cherry Rush.  Xenergy is available throughout the United States and Canada.

For more information, please contact:

Stephanie Forte, sforte@fortecreativemedia.com
Forte Creative Media PR for XYIENCE

702.596.9866