Xyience: Pike Belongs to Different Era

Xyience’s management team issued a statement today distancing the company from founder and former owner Russell Pike.

Pike, who was found guilty on income tax evasion charges earlier this week, left the company in late 2006.

The company is now owned by the Fertitta Brothers, who also own the mixed martial arts association UFC.

According to the statement, Xyience sales hit a record high in March.

Statement is below:

XYIENCE Xenergy Drink: Statement Regarding Recent Conviction of Xyience Inc. Founder 

Las Vegas (April 5, 2012) – Recent press reports regarding the conviction of Xyience, Inc. founder for income tax evasion have no connection with or impact on today’s XYIENCE Xenergy brand, which is experiencing significant progress within the market place. With the support of the brand’s new ownership group, Manzen Holdings, LLC, and the guidance of its new management team, XYIENCE Xenergy is pleased to report record-setting sales in Q1, 2012.  Historically, sales of energy drinks are seasonal, tending to be sluggish during the first quarter. Sales of the award-winning XYIENCE Xenergy energy drink hit a record high in March 2012, capping off the best quarter in the company’s history.

The brand’s management attributes this unparalleled growth to the dedication of its sales, marketing, operations and administrative teams along with its prestigious and growing list of distributor and retail partners. The recent success of the brand within the highly competitive energy drink category is a testament to the strength of the XYIENCE Xenergy product, the XYIENCE brand name, and its affiliation as the official energy drink of UFC and mixed martial arts, the fastest growing spectator sport in the world.

About XYIENCE (pronounced zy-ince)

Headquartered in Las Vegas, XYIENCE products are designed to support an active and healthy lifestyle. For more information, please visit XYIENCE at www.xyience.com. Or connect with XYIENCE on Facebook, Twitter and YouTube.

Xenergy (pronounced zen-er-gy)

XYIENCE Xenergy is the official energy drink of the Ultimate Fighting Championship (UFC) and is one of the fastest growing brands in its category. The first energy drink created by a nutrition company, Xenergy is a sugar- and calorie-free drink that’s fortified with vitamins. All-natural flavors provide a consistent supply of energy, without the “crash” inherent in most other energy drink brands.  Xenergy Premium flavors include Cherry Lime, Mango Guava, Cran Razz and Blu Pomegranate.  Xenergy Xtreme flavors include Frostberry Blast, Fruit Punch, Orange Fuel and Cherry Rush.  Xenergy is available throughout the United States and Canada.

For more information, please contact:

Stephanie Forte, sforte@fortecreativemedia.com, 702.596.9866
Forte Creative Media PR for XYIENCE