Review: Tumeric Alive Brooklyn Beet Elixir

Tumeric Alive’s Brooklyn Beet Elixir is the company's first product to use beets, and the most bright-looking of its tumeric-infused drinks to date. The beverage -- which is being made exclusively for the opening of Whole Foods' new store at Third and 3rd in Brooklyn -- blends beets with a base liquid that appears to be the same as that of TumericALIVE’s core flavors. Of the limited selection of beet drinks on the market, this one is quite good.

Belvedere Vodka Introduces Silver Saber Bottle

NEW YORK, Dec. 28, 2013 /PRNewswire/ — Belvedere Vodka, the world’s first super premium vodka, announces the launch of its first ever laser cut bottle with LED technology, the Belvedere …


WTRMLN WTR (aka “Watermelon Water”) is a cold-pressed watermelon juice beverage that is made with watermelon flesh, watermelon rind and lemon. It is high pressure processed (HPP), which gives it an extremely fresh and refreshing flavor. And it certainly tastes like watermelon -- there’s no question that the company nailed that part of the product. From our perspective, this could be either a good thing or a bad thing, depending on the consumer.

A Pair of Aseptic Juice Companies Rise on the Coasts

From Southern California, Juiceology is two years into a marketing push that saw a cattle family from Brazil try its hand at a branded product in the U.S. Founded by Brazilian national Felipe Davila, the products include flash-pasteurized, aseptically-filled refrigerated juices that are blended with whole grain extracts for a higher fiber content to promote satiety. Another juice company, New Jersey-based Mojo Organics, recently launched behind a line of juices licensed from Chiquita Brands.

Press Clips: Dissenters Altering Ingredients; Juicetails in NYC

When Americans dislike an ingredient, they do more than take their business elsewhere. With blogs and online petitions as the vehicles, they're dissenting the standards and altering the contents of products from major companies, according to Candice Choi of The Associated Press.

GoodBelly Announces New Vice President of Sales

BOULDER, Colo. — GoodBelly, a line of delicious probiotic juice beverages formulated for daily digestive health, today announced the addition of James Moss as vice president of sales. With extensive…

Distribution Roundup: Red Bull Alters Model; Icelandic Glacial Expands Home Delivery

While Red Bull represents an uncommon distribution network to consider, emerging beverage brands have long been familiar with UNFI, the independent distributor of organic and specialty foods and beverages in the U.S. and Canada. On Friday morning, Epicurex LLC announced that it will partner with UNFI to distribute its coconut water, Cocozia.

Epicurex Partners With UNFI to Distribute Cocozia

NORTH MIAMI BEACH, Fla. — Epicurex LLC, the manufacturer of the popular organic coconut water COCOZIA®, has announced it will partner with leading natural and specialty foods distributor UNFI ,…

Brown-Forman Announces Chief Production Officer

LOUISVILLE, Ky.–(BUSINESS WIRE)–Brown-Forman Corporation (NYSE:BFA)(NYSE:BFB) announced today that Alejandro (Alex) Alvarez has been named chief production officer and a member of the company’s Executive Leadership Team, effective February 1, 2014.…