Aquaball Lands National Distribution In Safeway

Bazi International, Inc., and its operating subsidiary True Drinks, Inc., announced Wednesday that Aquaball, a naturally flavored water, has gained national distribution in all Safeway, Inc.-operated stores, including Safeway, Vons, Pavilions and Randall’s.

Aquaball is calorie-free, sweetened with stevia and contains Vitamins B6, B12, B3 and C. The brand is marketed as a mom-friendly product, targeted for children. Safeway will distribute Aquaball in three flavors: fruit punch, orange and grape.

“Gaining a national footprint for AquaBall Naturally Flavored Water will allow for us to reach more consumers and give them the chance to provide great tasting, healthy drinks to their families,” said Bazi CEO Lance Leonard. “Distribution is our priority, and Safeway is a key account towards achieving our goals for 2013.”

According to Safeway’s website, there are currently 1,678 Safeway stores across the U.S. and Canada, including 312 Vons stores in Southern California and Nevada, 112 Randalls and Tom Thumb stores in Texas, 4 Genuardi’s stores in the Philadelphia area and 17 Carrs stores in Alaska.