AriZona Goes Big With New Soda Shaq Cream Soda Line

Except for his occasional voluntary foray into law enforcement, former National Basketball Association Most Valuable Player Shaquille O’Neal has never worked cheap – but now you can have a drink with him for only $.99.

The future Hall-of-Fame center and current television analyst has teamed up with AriZona Beverages to launch a four-flavor cream soda based line in AriZona’s well known giant 23.5 oz. cans.  O’Neal himself unveiled the new four-flavor Soda Shaq Cream Soda line via his Twitter account today (he has more than 7 million followers, so the word definitely got out); the products carry a suggested $.99 price and come emblazoned with one of eight photos of the big man’s unique facial expressions.

The line includes vanilla cream, strawberry cream, blueberry cream and orange cream flavors. The products are all-natural and have 90 calories per serving.

The Soda Shaq line represents part of an ongoing foray into carbonation by AriZona, which has long been known for its top-selling lines of iced teas, juice drinks, and a fast-growing “Arnold Palmer” line of half and half lemonade and tea blends. The company also launched a four-flavor series of lime rickeys earlier this year.

O’Neal recently frolicked through the AriZona beverage office in Woodbury, N.Y., engaging workers and company CEO Don Vultaggio alike, and leaving a pair of his giant sneakers behind in Vultaggio’s office.