Expo West Debut: Coco Libre Protein

With an eye on growing demand for protein drinks, Maverick Brands has introduced a new protein-infused line to its Coco Libre brand of coconut water products. Coco Libre Protein is a blend of organic coconut water and 20 grams of whey and milk protein isolate. The line comes in four flavors – Chocolate, Vanilla, Coffee and Almond – and is packaged in 11 oz. PET bottles. The gluten-free drinks contain 140 calories per bottle and have no added sugar.

“After hearing that many of our consumers were eating an egg along with drinking a bottle of Coco Libre or adding a scoop of protein to our coconut water to make their own protein shake, we decided to create our own all-in-one source of protein and refreshment,” said Maverick Brands founder Mark Shaw.

Maverick will debut Coco Libre Protein at this week’s 2013 Natural Products Expo West show, and follows the company’s launch in September of a chia-infused line of coconut water drinks.