MetaBrand to Make Trade Show Debut at Expo West

March 6, 2012 – Edison, NJ – Turnkey beverage and supplement company MetaBrand is off to a fast start. Founded in 2012, the ‘concept-to-market’ solutions provider has contributed to the growth of more than a dozen natural product brands in various capacities. Company representatives, including Founder and CEO Eric Schnell, will be on hand at Natural Products Expo West to showcase MetaBrand’s capabilities and meet with prospective clients.

Much of the early success for MetaBrand can be attributed to its ability to address the specific needs of each unique client. Unlike more rigidly structured organizations, MetaBrand is able to leverage the broad, multi-disciplinary expertise of a team of 35 industry-veteran advisors. Because of this unique model, MetaBrand can provide unmatched workscope and pricing flexibility to its growing client roster.

This flexibility is demonstrated in two distinct projects that MetaBrand is currently working on; Runa Tea and FitPro Real Milk Protein. The former, a brand of organic ready-to-drink (RTD) Guayusa teas, utilizes MetaBrand’s formulation, extraction, and packaging technologies. The latter, a brand of all-natural RTD protein shakes, leans on MetaBrand for branding, marketing, and sales/distribution strategy. Both rely on the broad capabilities of MetaBrand, only in very distinct ways.

Also paramount to MetaBrand’s success is the recent addition of three key personnel; General Manager Janis Grover, Technical Director Kathryn Deibler, Ph.D, and Director of Operations Michael Fougere. Together, the trio brings greater than 60 years of collective industry experience in the areas of brand management, food science, flavor research, manufacturing, and distribution.

“MetaBrand has been a success for two main reasons,” says Schnell. “First, we have assembled an unbelievably talented group of industry advisors. Second, our structure allows for à la carte services based upon client needs. No other company that I am aware of offers such a dynamic combination.”

MetaBrand will make its national trade show debut at Natural Products Expo West in Anaheim, California from March 7-10. Interested attendees should visit Booth #7213. For more information on MetaBrand, please visit