New Amsterdam Spirits Announces Renewed Sponsorship Deal with Minnesota Vikings

New Amsterdam® Spirits Enhances Viking Fan Experience with Extended Presence at Mall of America Field

MODESTO, Calif., Sept. 20, 2013 /PRNewswire/ — As the Minnesota Vikings kick off their home opener, adult fans will once again have a smooth selection at Mall of America Field bars. Today, New Amsterdam Spirits announces the continuation of its sponsorship of the Minnesota Vikings.

“We are delighted to further our partnership with the Minnesota Vikings and bring their fans the best in-stadium experience,” said Gerard Thoukis, Senior Director of Marketing for New Amsterdam Spirits. “The past year was successful for both New Amsterdam and the Vikings, and we look forward to being Vikings fans’ winning choice this season.”

New Amsterdam Gin will be sold at a stand in the stadium concourse for all games. The sponsorship also includes the use of official team marks and logos and a register-to-win promotion, executed at retail locations where New Amsterdam Spirits are sold, where winners will receive Vikings autographed items. Announcement of New Amsterdam’s partnership with the Vikings corresponds with sponsorship agreements with three additional professional football teams this year.

“Our fans deserve the best when it comes to the offerings on Vikings game day,” said Steve LaCroix, Vice President of Sales and Marketing & Chief Marketing Officer for the Minnesota Vikings. “After years together, New Amsterdam genuinely feels like part of the team, and we look forward to our continued partnership during the final season at Mall of America Field.”

New Amsterdam Gin’s unique recipe sets it apart from other gins in its flavor and smoothness. Crafted in a refined style with subtle citrus flavors and a long, silky finish, the recipe blends botanicals with citrus elements and a light touch of juniper to create an unparalleled, smooth taste. New Amsterdam’s taste is so smooth you can drink it straight or use it as the perfect base for great cocktails.

About New Amsterdam® Spirits
New Amsterdam® Spirits is based in Modesto, California. New Amsterdam Gin received the Platinum Award at the 2011 SIP Awards, was the recipient of the prestigious Double Gold medal at the 2010 San Francisco World Spirits Competition, and was awarded a score of 95 by Wine Enthusiast. Introduced in 2011 as the sister brand to New Amsterdam Gin , New Amsterdam Vodka was awarded a score of 92 by The Tasting Panel, received “Three Stars” from F. Paul Pacult’s Spirit Journal and was noted as a “Best Buy” by Beverage Testing Institute. New Amsterdam Red Berry and Peach Flavored Vodkas joined the line-up in 2012 and New Amsterdam Citron and Coconut Flavored Vodkas joined in 2013.

For more information, visit