Amway (yes, that Amway) has opened up its first U.S. storefront in a rather odd place: Citi Field, home of the New York Mets, according to a recent article in The New York Times. The multi-billion dollar direct seller of household and consumer goods, including XS energy drinks and shots, announced that The Amway Business Center at Citi Field will be “a dynamic, one-of-a-kind facility” that will allow its sales agents, known as “Independent Business Owners”, or I.B.O.s, “to freely connect, learn new valuable insights, and share the exciting Amway opportunity with prospects.”
In other words, the company is offering its people a chance to hawk its goods and recruiting new sales agents at a gleaming new office.
It might be the first American outpost for the company, but Amway is envisioning the construction of similar storefronts around the country. An Amway spokeswoman told the Times that the center was a “pilot program for Amway North American to test how we might support our independent business owner with physical spaces to help them build their businesses.”
While I.B.O.s will be able to sell products inside the facility, in its guidelines for the storefront, Amway notes that “our lease with Citi Field states that no solicitation shall take place outside of the Business Center. Handing out samples, business cards and / or literature on Citi Field property is not allowed.”