Safeway Dedicates Shelf Space to Vitamin Squeeze Water Enhancers

PHOENIX — After just a few months on the market, Vitamin Squeeze Powder Water Enhancers – the only all-natural water enhancer with no sugar, calories or carbs – have carved a niche in the water aisle! Safeway is dedicating 20 percent of the lineal rack space in its Water Innovation display to Vitamin Squeeze Powder Water Enhancers, in addition to carrying the product in the powder drink mix set. Merchandising Vitamin Squeeze Powder Water Enhancers in the water aisle increases sales per square foot as well as providing customers with convenience.

“By creating the Water Innovation rack, Safeway has proven to be a visionary in nutrition and healthy living,” said Bill McKay, Founder/CEO of Vitamin Squeeze. “We are honored to have been chosen as the only all-natural water enhancer to be displayed there. Vitamin Squeeze invented the squeezable powder and has brought excitement back to powders by squeezing out stick packs and offering all-natural ingredients that cannot be found in ordinary water and flavor enhancers.”

Unlike the competition, Vitamin Squeeze Powder Water Enhancers contain significant levels of fresh vitamins and nutrients. Vitamin Squeeze has 120 percent of a day’s vitamin C requirement as well as 100 percent of vitamins B3, B5, B6 and B12 and 50 percent of vitamin D per serving in addition to electrolytes, zinc and chromium per serving.

The kidneys rapidly excrete Vitamin C and B, requiring constant replenishment, which makes Vitamin Squeeze™ a vital component for consumers wishing to maintain health. Each nutrient-rich squeeze is sweetened naturally with stevia. The convenient bottles provide thirst-quenching and nutritious flavor water enhancement on the go – naturally! Retailers appreciate the versatility of Vitamin Squeeze™ Powder Water Enhancers’ merchandising options that include powder drink, water or vitamin supplement category placement as well as eye-stopping point of sale displays.

Vitamin Squeeze Powder Water Enhancers were launched late last year and are available nationwide in Safeway stores. The eight flavors and three health-promoting functions (Energy, Multi-Vitamin and Weight Control) allow consumers to customize their hydration to meet their individual needs.

About Vitamin Squeeze

Ecosentials LLC developed the breakthrough squeezable bottle in 2012 with Vitamin Squeeze Liquid Water Enhancers. It used its patent pending dispensing technology to create the first-of-its-kind, squeezable Powder Water Enhancer. The line, which is unique to market because of its squeeze dispensing natural powder, is available in Multi-Vitamin, Energy and Weight Control formulas. Vitamin Squeeze Powder Water Enhancers are a delicious way to add vitamins C and B to your drinking water, which are clinically proven to be water-soluble vitamins that the body requires to be replenished throughout the day. The portable on-the-go bottle makes it easy to transform water into a nutrient enhanced beverage anywhere, anytime. Benefits include multi-vitamin, energy and weight control. When hydrating, remember: A Squeeze Is All You Need for delicious custom flavor and benefits.