IRVINE, Calif. — True Drinks, Inc. (TRUU), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announced that the company has secured distribution for AquaBall™ Naturally Flavored Water with Xtra Mart Convenience Stores. Xtra Mart operates stores in Connecticut, Maine, Massachusetts, New Hampshire, New York, Pennsylvania, and Rhode Island.
“We are excited to partner with True Drinks and their Aquaball™ Naturally Flavored Water. This product is the healthiest beverage available for kids on the market. The health and wellness of our loyal customers is very important to us,” said Rob Corona, Xtra Mart’s Director of Purchasing.
“Expanding our retail footprint across all channels in an effort to drive trial and awareness of AquaBall is the single most important area of focus for our organization in 2014. We are in rapid growth mode and are pleased to add Xtra Mart to our roster of partners,” said Jason Dorfman, National Director of Sales for True Drinks.
About True Drinks, Inc.
True Drinks, Inc. is a beverage company with licensing agreements with major entertainment and media companies for use of their characters on its proprietary, patented bottles. AquaBall™ Naturally Flavored Water, the Company’s vitamin-enhanced water that was created as a 0 calorie, sugar-free alternative to juice and soda for kids, is currently being sold into mass-market retailers throughout the United States. For more information, please visit www.theaquaball.com and www.truedrinks.com.