Making a splash in the U.S is the Australian brand Beyond coconut water.
The grab & go style can has been carefully added to the menus at the clubs and bars of the iconic Wynn hotel in Las Vegas, the adult playground to the world!
Keep in mind they boast over 4,500 rooms and run 24/7 ! They have even included Beyond in a specific “water of life” cocktail on the pool menu. It’s now rubbing shoulders with Coke, Pepsi, Nestle, Fuji Water and Red Bull.
Russell Lipton, the founder of Beyond, said of the win at the Wynn: “I am thrilled an Australian brand will be available at the popular Wynn / Encore hotels and it’s a dream to have such an impressive impact — I will be celebrating poolside with a ‘water of life’ cocktail during my next visit this June, as my registered hashtag states ‘its the hydration for the nation.'”
Beyond, which is stocked in over 2,000 stores in Australia, is 4 years old in this ever growing category. They currently export to U.S , New Zealand & South Korea. Celebrity fans such as Leonardo DiCaprio , Lady Gaga and Prince have all sipped on the 100 percent pure coconut water whilst visiting down under.