Distribution Roundup: Coca-Cola and Reyes Holdings Team Up

COCA-COLA-logo-150x150From upstarts to industry powerhouses, beverage companies have broadened the scope of their operations in the last week.

Coca-Cola has signed an agreement with a newly launched subsidiary of global food and beverage distribution company Reyes Holdings. Great Lakes Coca-Cola Distribution LLC will handle distribution of Coca-Cola products throughout the Chicago area following the completion of the deal, which is expected to close in 2015. Currently, Reyes distributes Coke products by way of its Martin-Bower division, which delivers to over half of the world’s McDonald’s locations.

Alkaline sports drink maker Phenoh, Inc. has partnered with Natural Wayz Beverages to bring its flagship product Phenoh 7.4 to the East Coast.  The certified organic drink is made with aloe vera and agave nectar and will now be sold at retailers in New Jersey, Pennsylvania, New York, Delaware, Connecticut and Maryland.

Also heading east is Washington-based juice company ‘tude Juice, which has secured distribution in 27 Whole Foods locations in the Northeast region. Founded in 2010, ‘tude’s line of 100 percent juice beverages consist of five single varietal apple juices and eight apple juice based specialty blends. All are cold-pressed and high pressure processed.

Protein2o will have its line of protein-enhanced waters on shelves of Kum & Go stores beginning in January. Bob Kral, President and CEO of Protein2o, called the company’s new partnership with Kum & Go “a testament to their commitment to providing their customers with healthier functional beverage options.” In August, the company announced that it had completed a $6 million capital raise led by capital management firm CK Capital.