A little more than two months after adding a coconut water line under the umbrella of its Cabana brand, The Pulse Beverage Corporation has announced a hearty list of new distribution partnerships for the line. And whether or not the distribution is keyed by Cabana Coconut Water or by the brand’s more established lines of lemonade and limeade, it counts as added shelf placements nonetheless.
On Tuesday, Pulse announced that it has added eight class “A” distributors and that the company’s lemonade, limeade and coconut water are now available at an additional 446 retail locations in the Pacific Northwest, Texas and Louisiana. The partnerships brings Pulse beverages to a range of retailers including Albertsons, Lowe’s Markets, Terry’s Supermarkets, United Supermarkets, Breaux Mart, Market Basket, Rouses and Snappy Mart.
“We continue to make excellent progress implementing Pulse’s growth strategy in what is shaping up to be a game-changing year for the company,” Bob Yates, CEO of Pulse, said in a release.
Meanwhile, The Alkaline Water Company has also added new distribution in the Southeast. On Thursday, the company announced that it has entered approximately 28 Whole Foods Markets in Alabama, Georgia, South Carolina and Florida. The shelf placements elevate the company’s footprint to a total of 374 stores in the U.S., Canada and the United Kingdom.
The product’s distribution to Whole Foods will be handled by United Natural Foods, Inc. (UNFI).
“We are extremely pleased to announce our entry into the Southeast, especially with a top specialty retailer like Whole Foods Market,” Steven Nickolas, president and CEO of The Alkaline Water Company, said in a release.
Other distribution news:
On Thursday, Eternal Beverages announced that it has reached a distribution agreement with Kalil Bottling Company, which is based in Tempe, Ariz., and covers the entire state of Arizona, parts of New Mexico, the El Paso region of Texas and the Durango region of Colorado. Kalil recently sold its ownership of Glacéau’s Smartwater back to Coca-Cola, leaving a void for another premium water.
onli Beverages, marketers of flavored sparkling water, announced Thursday that it has secured authorization in multiple Kroger locations in Atlanta.
Soyummi Foods, the creators of COGO, a line of coconut milk smoothies, announced Monday that it has partnered with Albert’s Organics, which will distribute the product to natural and independent retailers along the East Coast.