Distribution Roundup: Sports Drink Makers Make Plays

Phenoh 7.4Last month, Palo Alto-based alkaline sports drink makers Phenoh 7.4 made its expansion into the East Coast market by way of a partnership with Natural Wayz Beverages. Now, the company will look to establish its presence in the southwest United States by securing shelf space in Central Market’s nine Texas locations.

In other sports drink news, Powercoco has announced a partnership with Kroger that will land the coconut water-based beverage in Kroger stores throughout Illinois, Indiana, Ohio, Tennessee, Kentucky, Michigan, Virginia, West Virginia, North Carolina, Georgia, Arkansas and Mississippi. The brand’s spokesperson and investor, New York Knicks forward Carmelo Anthony praised the partnership with Kroger in a company press release, saying “POWERCOCO is quickly becoming the sports drink of choice for athletes of all ages looking for a healthier option. It’s good to see major retailers such as Kroger seeking out better options for their consumers.”

Jade Monk has partnered with Whole Foods to launch a line of bottled cold-brewed matcha green teas. The products, which are also cold-brewed, high pressure processed, were featured in BevNET’s recently held New Beverage Showdown 8. Available in four flavors — Unsweetened, Slightly Sweet, Mint + Honey, and Matcha Cleanse — Jade Monk’s teas will be available exclusively in six Whole Foods regions and are expected to hit shelves beginning in March, 2015.

Sipp Sparkling Organics is now available at Le Pain Quotidien’s New York, Chicago and Washington D.C. locations. The Belgian bakery/restaurant operates in 17 countries with over 200 locations worldwide. “It’s encouraging to see fast casual chains embracing the organic movement,” said Sipp founder and CEO Beth Wilson-Parentice.