Distribution Roundup: XYIENCE Expands in PA and NJ

XY_UFCXYIENCEinOneWhile a distinguished colleague of ours has expressed more interest in XYIENCE’s renewed partnership with Ronda Rousey, the UFC women’s bantamweight champion, the dreamgirl of nearly every manchild with a taste for ass-beating women, the company itself has other news of significant importance: added distribution in Pennsylvania and New Jersey.

On Wednesday, Las Vegas-based XYIENCE Xenergy, the official energy drink of the UFC, announced that it has reached a new partnership with Davis Beverage Group. The deal will bring XYIENCE to more than 1,500 stores in Central and Eastern Pennsylvania, including Harrisburg, Allentown and Bethlehem, as well as parts of Western New Jersey. Davis Beverage distributes to a range of retail channels, including grocery, convenience and specialty stores such as Giant Food Stores, Wawa and Wegmans.

“Davis Beverage Group is an ideal partner for XYIENCE because of its ability to provide deeper penetration to a wide range of large and small retailers,” Marc Calderone, XYIENCE’s East Coast sales manager, said in a release.

Meanwhile, Whey Coco has added to its footprint on the other side of the country. On Thursday, owner Jay Ajmera announced that Whey Coco has launched at 160 Fresh & Easy Neighborhood Markets throughout California, Arizona and Nevada.

“Fresh & Easy Neighborhood Markets are a perfect fit for our product based on their customers,” Ajmera said in a release. “The launch adds credibility to our brand and opens doors to other natural stores.”

Also in Nevada, at Wynn Las Vegas, a hotel on Sin City’s strip, consumers can find Australian-based Beyond Coconut Water on the pool, club and bar menus. Russ Lipton, the founder of Beyond, expressed his joy in sharing menus with established brands such as Coca-Cola, Pepsi and Red Bull.

“I am thrilled an Australian brand will be available at the popular Wynn/Encore hotels and it’s a dream to have such an impressive impact,” Lipton said in a release.

Other distribution news:

  • FLUROwater announced on Thursday that it has partnered with CuliQuip, which will bring the beverage to more than 2,000 new locations in 20 states.

  • It wasn’t the first time Texas endured a holdout, but after adding the state to its DSD puzzle, Sparkling ICE announced Wednesday that it has completed its 252-distributor network and landed in all 50 states.

  • Continuing its push in the U.S. with help from Coast Brands Group and Acosta Sale and Marketing, London-based Little Miracles announced Wednesday that it has partnered with Drink King Distributing. The partnership will expand the brand’s presence in New York, New Jersey and Connecticut.

  • On Wednesday, Icebox Water announced new distribution in Whole Foods stores in the Pacific Northwest, Florida and Atlanta. The water has already been available in Whole Foods in Northern California. The company has also joined three UNFI warehouses in Iowa City, Iowa, Sarasota, Fla., and Atlanta.

  • Shortly after signing a deal with Fairway Market, ROAR Beverages announced that it has secured shelf placements in all 36 Bolla Markets in New York.

  • A regular visitor to the distribution roundup, Cheribundi announced on Tuesday that it has secured distribution for its 32-oz. bottles of Tart Cherry Juice and Tart Cherry Juice Light at Foodtown. On April 25, the company announced that its Pomegranate and Cranberry Fruit Refresh blends are now available at Quick Chek.

  • ‘tude Juice will launch six new flavors — Marionberry Apple, Blueberry Apple, Cranberry Apple, Apple Ginger, Lemonade and Apple, and Apple, Ginger and Turmeric — to coincide with its Whole Foods expansion. The distribution deal, which begins in July, will include 26 states from seven regions: the Pacific Northwest, Northern California, Southern California, the Southwest, the Rocky Mountain region, the South and the North Atlantic.