CHICAGO – March 25, 2014 – Detox + Hydration + Energy. That is what formula O2 natural recovery drink promises. The new oxygenated beverage has hit the market in Rexam 16 oz. cans and is available online at www.drinkO2.com with free shipping.
formula O2 is a clean and simple recovery drink infused with ten times more oxygen than tap water to help eliminate toxins, 2.5 times more electrolytes than leading sports drinks and 140mg of natural caffeine. It contains nothing artificial and is available in Orange Mango and Grapefruit Ginger flavors.
The recovery drink was developed to help people return to a natural state of health, mind and strength with ingredients that provide “only what you need and nothing you don’t.”
“We were weary of all the energy and sports drinks that claimed to help people but had ingredients that were questionable,” said Dr. Dan Kim, vice president of research and design for formula O2. “So we decided to create something totally different. formula O2 helps you feel your best and quenches thirst with something light and refreshing. And working closely with Rexam, we were able to ensure we delivered it in a great-looking can that accommodates the 16 oz. of fluid we wanted for hydration. Rexam has been an excellent partner, very accommodating to our needs from the start.”
The company chose this package for the launch of formula O2 because the aluminum beverage can has the best barrier properties, protecting the integrity of the oxygen content in the product, as well as portability and sustainability. With a U.S. recycling rate of 67 percent, aluminum cans are recycled at more than double the rate of any other beverage container.
Rich Grimley, president and CEO, Rexam BCNA commented on the benefits of this packaging choice. “Our 16 oz. can draws attention on store shelves with its colorful, reflective graphics. And additional advantages such as the best in supply chain economics, including superior recycling, filling, distribution and retail display efficiencies will help formula O2 establish its brand and grow its business.”
In addition to online, formula O2 recovery drink is available at select retailers in Ohio, with plans for continued expansion.
About formula O2
formula O2 was founded by three friends – a doctor, a CrossFit instructor, and a health nut – who were sick of all the energy and sports drinks that claimed to help people but were really just full of questionable ingredients. So they decided to create something different.
formula O2 helps you reset when you’re not feeling your best or when you’re just thirsty and want something light and refreshing. It’s got nothing artificial and has natural caffeine, electrolytes, and about 10x the oxygen of tap water to help your body eliminate toxins. O2 comes in two great-tasting flavors – Orange Mango and Grapefruit Ginger – that include only what you need and nothing you don’t. Learn more at www.drinkO2.com.
Rexam is a leading global beverage can maker. We are business partners to some of the world’s most famous and successful consumer brands. Our vision is to be the best beverage can maker in the world.
We have 55 can making plants in more than 20 countries and employ around 8,000 people. In 2013 our sales were in the region of $6.5 billion. Rexam is a member of the FTSE 100 and its ordinary shares are listed with the UK Listing Authority and trade on the London Stock Exchange under the symbol REX. Visit www.rexam.com for further information.
For additional information, please contact Dave Colina at formula O2 614-321-9852 or Greg Brooke at Rexam 773-399-3362.