From Whynatte to Shroom Army: Accel Foods Launches Class II

Incubator AccelFoods has doubled down on the beverage game in its second class of entrepreneurs, which include a ready-to-drink meal replacement beverage aimed at women and a mushroom tea mix that is relocating from Hong Kong.iconic

The food and beverage accelerator, started by partners Jordan Gaspar and Lauren Jupiter, will also be lending its 360-degree brand of insights, cash and mentoring to a coconut milk caramel company (JJ’s Sweets) and a “next generation” Muesli cereal product (Evoke Healthy Foods).

The meal replacement drink, Iconic, made by Be Well Nutrition, is very new to the market, made by New Orleans, La.-based entrepreneur Billy Bosch.  It has a chocolate and a vanilla SKU, is packaged in a resealable Tetra-Pak 11 oz. container, and has 20 grams of protein and 130 calories, along with green tea extract and other vitamins.

Meanwhile, the mushroom tea mix, Four Sigma, is much better developed internationally and its key challenge will be, as Gaspar put it, “re-domiciling.”

While the product has a lighthearted marketing approach, encouraging consumers to become a “funguy” by “joining the shroom army” the benefits the are supposed to provide can range from hormonal balance and increased immunity, according to the company.

While it has sold abroad for several years, the entire team is relocating to the U.S., creating branding, manufacturing and route to market problems that it hopes to solve with the help of the Accel team.

The first group of four product companies mentored by the program graduated during a “Demo Day” on June 3.