GURU Announces USDA Organic Certification

BROOKLYN, New York — GURU Beverage Co., creator of the world’s first natural energy drink,
announces another company milestone with achieving USDA organic certification for GURU Energy Drink.

While many beverages today deliver energy through synthetic derivatives, GURU focuses on crafting good energy with
quality organic ingredients. Each 8.4oz can of GURU Energy Drink contains 100 mg of naturally occurring caffeine
through powerful ingredients such as organic guarana seed extract and organic green tea.

GURU is the No.1 selling energy drink in dollars sales per total distribution points in the past 52 weeks in the Natural
channel, accordings to SPINS, the leading provider of retail consumer insights, analytics reporting and consulting
services for the Natural, Organic and Specialty Products Industry.

GURU’s recent USDA certification reiterates the company’s commitment to delivering good energy and adhering to a
high standard of quality. The certification ensures that GURU beverages are produced without antibiotics, pesticides,
irradiation or bioengineering. GURU beverages are also certified Vegan; the drinks do not contain gluten or GMOs.

“We are proud that GURU is now USDA certified organic. GURU consumers lead fast and healthy lives and our products
reflect that lifestyle more than ever” states Ray Jolicoeur, CEO & Co-Founder, GURU Beverage Co. “With nearly two
thirds of conventional energy drink consumers now looking for a healthy energy alternative, GURU directly answers this
need with its new certification and the overall quality ingredients of its products.”

Along with providing high-quality organic energy drinks, GURU celebrates good people in the community doing great
things through the company’s “Makers” series, which profiles innovative startups and their successes. The company
recently profiled a series of entrepreneurs in Brooklyn and Montreal and is currently scouting companies and
individuals to profile in Los Angeles and San Francisco.

GURU Energy Drinks are available nationwide across the US at Whole Foods Market, Kroger, Sprouts, Lifetime Fitness,
Amazon and Vitamin Shoppe, among others. In Canada, GURU can be purchased at Loblaws, IGA, Couche-Tard, and
Costco. GURU Energy Drink retails individually for $2.29 – $2.49 (8.4oz) and $2.69-2.99 (12oz). GURU Lite Energy Drink
is sweetened with stevia and contains only 5 calories.


GURU is a vibrant and fast-growing beverage company that pioneered the world’s first all-natural energy drink back in 1999. The company markets GURU Energy Drink across the US and Canada. Through its corporate philosophy and its beverages, GURU gives good energy for people to make great things, reminding that, with the right dose of will, inspiration and energy, achieving great results is within everyone’s reach. The company has offices in Brooklyn, NY and Montreal, Canada.