IRI and SPINS Expand Partnership

SCHAUMBURG, Ill. and CHICAGO — Information Resources, Inc. (IRI) and SPINS LLC today announced an expanded relationship focused on accelerating the growth of natural/organic and specialty products. The highly anticipated alliance will have a sizeable impact on the industry, addressing its need for dynamic data, progressive solutions and expedited delivery to market.

IRI is the global leader in innovative solutions and services for consumer, retail and over-the-counter healthcare companies. SPINS is the leading information and insights provider for the natural/organic and specialty products industry, setting the industry standard for product classification and attribution.

Following the successful launch of a powerful new natural/organic consumer segmentation capability, the two companies have expanded their relationship, further integrating SPINS’ expertise with IRI’s point-of-sale (POS) tracking and reporting solutions to create a new SPINS scan Conventional retail measurement platform. The new service coupled with the consumer analysis capability empowers clients and partners to accurately quantify natural/organic and specialty sales and clearly understand key purchase drivers of these products to activate their business across retail channels, product sets and consumers.

“Creating high-value, world-class partnerships with a network of leading companies is an essential part of our ‘growth delivered’ strategy,” says Andrew Appel, president and chief executive officer, IRI. “We are excited about joining forces with SPINS on the retail tracking front to significantly expand IRI’s coverage within the natural/organic products industry and overall health and wellness sector. It also enables us to collaborate with recognized domain experts to provide clients from both companies with a multidimensional view into the growing segment that is changing the retail landscape, shifting consumer attitudes and driving new product innovation.”

“SPINS’ mission is to grow the natural and specialty products industry by delivering complete manufacturer and retailer solutions and driving consumer interest in health and wellness,” says SPINS CEO Tony Olson. “Through our work with IRI on consumer segmentation and insights, we found an innovative collaborator with whom we will deliver comprehensive RMS solutions to meet the needs of this growing industry. We look forward to helping propel our clients and partners forward, so that together we can continue to increase access to and connect U.S. consumers with the products they need to lead healthier lifestyles.”


SPINS is a passionate advocate of retailers and products that promote healthy living. As the leading provider of retail consumer insights, analytics reporting and consulting services for the Natural, Organic and Specialty Products Industry, its business offerings are helping retailers in this high growth area to connect people with the brands that they need and love.

About IRI

IRI is a leader in delivering powerful market and shopper information, predictive analysis and the foresight that leads to action. We go beyond the data to ignite extraordinary growth for our clients in the CPG, retail and over-the-counter healthcare industries by pinpointing what matters and illuminating how it can impact their businesses across sales and marketing.