The Brazilian poet Carlos Drummond de Andrade once said of his fellow countryman: “The difficulty, the extraordinary, is not to score 1,000 goals like Pelé – it’s to score one goal like Pelé.”
With news that the king of the “beautiful game” will endorse Golazo, an energy drink with a soccer tinge, Andrade’s words still hold relevance and truth. For a brand that embraces the world’s most popular sport, no other person could have the same kind of global influence. Not Maradona. Not Messi. Even at 73 years of age, there’s only one Edson Arantes do Nascimento, or, as the world has dubbed him throughout his irrefutable reign, there’s only one Pelé.
The World Cup begins on June 12, two weeks from today, in Pelé’s home country. The company’s announcement of the partnership was timed with the date and location of the planet’s top soccer tournament in mind. Pelé will work as a global brand ambassador for Golazo, which is made with caffeine from green coffee beans and yerba maté, electrolytes, simple carbohydrates and potassium from coconut water.
Richard Tait, co-founder of Golazo, said in a company release that the partnership celebrates peak performance and natural excellence.
In the release, Pelé said: “I know the importance of making healthy choices to provide your body with the fuel to be the best you can be, both on and off the field. I am excited to partner with Golazo, a company that matches my conviction for natural and healthier products with my passion for the beautiful game.”
The partnership will entail a marketing promotion titled “King of the Cup,” which will begin on Saturday and will run until July 13, the final day of The World Cup. The promotion will offer fans the chance to win a case of Golazo, tickets to rivalry soccer matches and a jersey signed by Pelé.
Golazo announced in April that it has also partnered with DeAndre Yedlin, defender for the Seattle Strikers and the U.S. national team, and Will Johnson, midfielder for the Portland Timbers and the Canadian national team. However, despite the talents of these two brand endorsers, Pelé’s presence embodies a different kind of scope. To that point, even Yedlin and Johnson would bear no qualms.
For more details on the partnership and the promotion, see the full release below:
SEATTLE – With the world’s greatest soccer tournament just two weeks away, Brazilian legend Pelé and Golazo, Inc. today announced that the luminary player will become the company’s first-ever Global Brand Ambassador. Sharing a deep commitment to peak performance, Pelé and the Golazo team will begin working together immediately to further awareness of Golazo’s award-winning Natural Sports Fuel™ drinks – Golazo Energy and Golazo Hydration – which are optimized for performance with no artificial ingredients, Non-GMO Project Verified, and Gluten-Free certified.
“I know the importance of making healthy choices to provide your body with the fuel to be the best you can be, both on and off the field,” said Edson Arantes do Nascimento, the icon most commonly known as Pelé. “I am excited to partner with Golazo, a company that matches my conviction for natural and healthier products with my passion for the beautiful game.”
“GOLAAAAZOOO!” will be heard around the world in coming weeks as passionate soccer fans everywhere drink in the excitement of the most anticipated international tournament in the world. Meaning “super goal” in both Spanish and Portuguese, Golazo and Pelé are showing how the company lives up to its name. Golazo combines functionality with phenomenal flavor, and with half the sugar and sodium of the leading brands – and only Non-GMO verified ingredients –
Golazo Natural Sports Fuel™ gives sports players and sports fans everything they need, and nothing they don’t.
“We are meeting the needs of today’s athletes in a new way,” stated Richard Tait, Golazo Co-Founder and CEO. “Golazo products are changing the rules in the traditional energy and sports hydration space, where incumbents are under increased scrutiny for artificial ingredients and sugar or sodium-laden formulas. The super goal is combining industry-leading functionality with phenomenal flavor, all from healthier Non-GMO ingredients; that’s the Golazo!”
“Our multi-year and cross-category partnership with the legendary Pelé – who has scored more goals than any other professional player in history – celebrates peak performance and being the best you can be in a natural way,” continues Tait.
Pelé headlines an expanding roster of notable soccer players on the Golazo Brand Ambassador Team. The company recently added All-Star midfielder and Portland Captain Will Johnson, and Seattle’s All-Star and National Team Defender DeAndre Yedlin.
To kick off the Pelé partnership, Golazo is launching its “King of the Cup” promotion, which starts May 31 and will run through July 13, 2014. Fans will have a chance to win cases of their favorite Golazo drinks, tickets to marquee rivalry matches, as well as an autographed jersey from the King of the Cup himself, Pelé. Fans can participate in the social media contest by posting their best “Golazo” photo to Instagram or Twitter using #kingofthecup and #Golazo.
Prizes will be awarded weekly. Full details are available at DrinkGolazo.com/KingOfTheCup.
To learn more about Golazo and its products, please visit the company online at DrinkGolazo.com, facebook.com/Golazo, on Twitter at @DrinkGolazo and Instagram at @DrinkGolazo.
Suggested Tweet: .@DrinkGolazo Giveaway: Post a Golazo-inspired photo with #kingofthecup & #golazo for weekly prizes, including an autographed Pelé jersey!
Additional details on the company, as well as samples, are available upon request. Please contact Jessika Fernandez at email@example.com.
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GOLAAAAZOOO! Screamed in soccer stadiums around the world, Golazo celebrates a brilliant goal. Golazo Energy and Golazo Hydration are formulated to help you be first to the ball – on every field, in every game you play. Optimized for performance, Golazo Natural Sports Fuel™ products are Non-GMO Project Verified and Gluten-Free certified, with no artificial flavors, colors, sweeteners or preservatives.
Golazo Hydration is a replenishing electrolyte drink with the perfect electrolyte balance to keep you hydrated, natural potassium from 10% coconut water, and just the right amount of simple carbs for quick fuel when you need it. Golazo Energy is a caffeinated electrolyte drink with the perfect amount of natural caffeine from green coffee beans and yerba mate for sustained energy, electrolytes from potassium and sodium to keep your body hydrated, and just the right amount of simple carbs for quick fuel. Golazo beverages can be found at Whole Foods Market, PCC, New Seasons Market, QFC, Fred Meyer, Safeway, Albertsons, Haggens, Metropolitan Market, Amazon Fresh and Amazon.com, among others.
Please visit us online at DrinkGolazo.com, facebook.com/Golazo, on Twitter at @DrinkGolazo and Instagram at @DrinkGolazo.
For more information, press only:
Jessika Fernandez, Duo PR for Golazo | firstname.lastname@example.org | 206- 456-3431