Press Clips: Lunar Marketing

pocari sweat spaceIf Sputnik made you tremble in your Skivvies, get a load of Otsuka, a Japanese beverage company that wants to deliver to the moon a can filled with a powdered sports drink and children’s dreams.

The Verge recently reported that Otsuka’s Pocari Sweat will be the first commercial product to touch down on another land surface in space. In October, 2015, the can will be aboard the first planned private moon landing mission, conducted by Elon Musk’s SpaceX program. Along with Pocari Sweat, the can will contain the wishes of children across Asia, which were sent in letters to Otsuka and then etched onto silver disks.

“Otsuka says it hopes that the stunt will inspire young people to become astronauts, so they can travel the 380,000 kilometers (236,121 miles) to our closest celestial neighbor, crack open the can and consume the powder inside,” writes Rich McCormick of The Verge.

Shifting from the moon to the sun, a company in Evergreen, Colo., claims that it has created the first drinkable sunscreen, according to reporter Caitlin Hendee of The Denver Business Journal. Harmonized H2O, marketed as a “UV Neutralizer,” claims that it will protect consumers against ultraviolet rays for three hours.

Dr. Ben Johnson, founder of Osmosis Skincare, said that the product is made entirely of water. He said that the product is made by manipulating radio waves that naturally occur in water to give them UV-blocking traits. He then repeats that process hundreds of thousands of times and bottles the water.

Hendee wonders if the tradition of carrying a bottle of sunscreen could soon be a distant memory. However, she spoke with a few medical professionals who expressed doubts in Johnson’s technological efforts.

“We simply do not know why this would work,” said Dr. Theresa R. Pacheco, an associate professor of dermatology with the University of Colorado. “I have no skin scientific framework to understand this.”

While the plans of Otsuka and Osmosis Skincare represent attempts of innovation, the charges filed against Jeffrey David Shamp, a former Coca-Cola employee, signify nothing new.

According to Leon Stafford of The Atlanta Journal-Constitution, Shamp was sentenced Monday to 27 months in prison on charges that he took more than $400,000 from Coke for personal use, such as alimony, rent, gifts to friends and family and other personal expenses.

Shamp worked for Coke from July, 2002 to November, 2011 and pleaded guilty to one count of wire fraud. Along with the jail time, he will pay Coke $411,550 in restitution. Shamp most recently worked as a senior national account executive based in Massachusetts.

“Corporate employees who steal hurt their employer, fellow colleagues, their customers and the community,” U.S. Attorney Sally Quillian Yates said in a statement. “By putting his personal gain above all else, Shamp has earned this time in federal prison.”