Soda + Sport = Success?
The Wall Street Journal recently reported on athletes incorporating soft drinks into their diets. Surprisingly, soda isn’t necessarily their vice; they’re actually drinking it with their performance in mind. After last month’s victory over the Minnesota Vikings, Green Bay Packers quarterback Aaron Rodgers was seen slugging a grape-flavored Crush during a postgame news conference. It was later revealed he actually drinks grape or orange soda after every game, and abstains from it on most other days. Rodgers isn’t alone: The Journal also highlighted other athletes, from French tennis pro Gael Monfils to to marathoner Camille Herron, who also consume soda during their respective sporting events. “A really cold soda on a hot day is that blast of energy you need,” said Ted King, a member of the Cannondale Pro Cycling race team.
Rockstar Energy Founder Grants First Interview, Probably Regrets Doing So
Forbes recently profiled Rockstar Energy founder Russell Weiner, and it wasn’t pretty. With a net worth of $2.5 billion, Weiner landed at No. 249 on this year’s edition of the Forbes 400, a list of the richest Americans. The author of the story, however, seemed nonplussed by Weiner’s wealth and instead depicted the Rockstar CEO as an incompetent leader. Forbes highlighted Weiner’s unwillingness to invest in marketing and a failed distribution partnership with Coca-Cola as elements that contribute to declining sales of the energy brand. In this case, it’s probably safe to say that all press isn’t good press.
Fairlife Under Fire For Risqué Ads
Protein-packed milk company Fairlife won’t officially hit stores until 2015, but the Coca-Cola-backed brand is already drumming up controversy stemming from a recent ad campaign. The ads, which featured Marilyn Monroe-esque pin-up girls covered in milk, are being called sexist, and according to The Telegraph, Fairlife is moving on to new marketing tactics. In a post on its website, the company addressed the contentious ads, saying “the “pin-ups” advertising may have been eye-catching, but we’re taking a totally new approach…that campaign was retired in June and we’re super excited about what’s to come.”
Coke Gets Appletisers in New Partnership with SABMiller
In other Coke-related news, the company has announced a partnership with South African brewers SABMiller to share bottling operations throughout Southern and East Africa. According to the Atlanta Business Chronicle, as part of the deal, Coke will be acquiring SABMiller’s Appletiser brand of sparkling apple juices in a transaction that’s worth approximately $260 million
Monster Energy vs. Beastie Boys Saga Continues
Billboard is reporting that a New York federal judge has ruled in favor of the Beastie Boys in their ongoing legal dispute with Monster Energy. Last week, U.S. District Judge Paul Engelmayer nixed the energy drink giant’s attempt at voiding the $1.7 million that a jury awarded to the Beastie Boys. The lawsuit stems from a 2012 Monster promotional video that incorporated five Beasties songs without the consent of the group. A representative for Monster told Reuters the company will appeal the judge’s decision.
Red Bull Sponsors Chess “Grandmaster”
Who says chess isn’t a sport? Not Red Bull, who has added chess grandmaster Hikaru Nakamura to its roster of sponsored “athletes.” Nakamura is currently the no. 1 ranked player in the United States, and is looking to become no. 1 in the world, though his record against World Chess Champion Magnus Carlsen has been less than stellar. According to Business Insider, Carlsen recently defended his title, defeating Vishy Anand in 11 games. Maybe Nakamura’s newly added “wings” will help him whenever they meet next.