DENVER — The Pulse Beverage Corporation (PLSB), makers of Natural Cabana® Lemonades, Limeades, and Coconut Waters, and PULSE® Heart and Body Health functional beverages today announced its partnership with Smashburger®, the rapidly expanding “better-burger” restaurant concept, rolling out Pulse’s Natural Cabana® Lemonade at all U.S. Smashburger® locations. As part of this collaboration, Smashburger® will now be one of Pulse’s top food service accounts offering Natural Cabana® Lemonade at all 265 locations nationwide. Deliveries to Smashburger will be made through SYSCO and The Sygma Network which represent a new channel of distribution into the multi-billion dollar food service industry.
Paddy Sheya, VP and National Sales Manager of Pulse, said, “We are extremely excited to make our first big splash in the food service industry with Smashburger. Pulse and Smashburger share a passion for providing consumers with great-tasting, high-quality beverages, making this partnership a natural fit. With only 60 calories and 12 grams of sugar per serving, Natural Cabana® Lemonade contains no artificial sweeteners or coloring which fits into Smashburger’s concept of offering premium, high-quality products. This expansion will help accelerate our growth and bolster our presence in a rapidly growing food service industry with one of the top companies from the “better-burger” category. Additionally, our new industry leading food service distributor, SYSCO and Sygma, will allow us to expand further into food service customers they service. This demonstrates our ability to not only identify but also participate in the consumer trends driving the industry, thus generating meaningful value for our shareholders.”
About Smashburger
Smashburger is a leading fast casual “better burger” restaurant with more than 280 corporate and franchise restaurants operating in 32 states and in five international countries. The company began in 2007 with the vision of Rick Schaden and funding by Consumer Capital Partners—the private equity firm that he and his father Richard own. By offering fresh, premium “smashed to order” burgers, chicken sandwiches, salads, signature side items and hand-spun shakes, Smashburger has modernized the way people think about burgers. Known for localizing its menu in every market with regionally inspired burgers, side items and local craft beers, Smashburger has received numerous awards, including topping Fast Casual’s 2012 Top Mover & Shakers list, America’s Most Promising Company by Forbes magazine, INC. 500’s List of America’s Fastest Growing Companies and INC’s #9 Hire Power Award winner, as well as regularly receiving “best burger” awards in cities around the world. To learn more, visit www.smashburger.com.
About The Pulse Beverage Corporation
Pulse Beverage Corporation is an emerging beverage company that offers a line of great tasting, refreshing, low-calorie natural drinks, including Natural Cabana® Lemonade and Limeade, Natural Cabana® Coconut Water and Pineapple Coconut Water, and PULSE® brand of functional beverages. Combining all-natural ingredients, essential vitamins and minerals, Pulse’s line of beverages provides consumers with high-quality, healthy alternatives at a reasonable price. For more information, please visit:www.pulsebeverage.com or email info@pulsebeverage.com.
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