S.K.I. Beer to Distribute Just Coco in New York

MIAMI — Just Coco USA, LLC, the owners and importers of Just CocoTM coconut water from Brazil, and S.K.I. Beer USA, the premier craft and import beer distributor in the New York City area, have announced an agreement for S.K.I. to distribute Just Coco throughout all NYC boroughs, Long Island and Westchester.

“Just Coco is a great complement to our non-alcoholic beverage product line. Just Coco’s high quality is a great sales point, and our client base has demonstrated their acceptance of the product by buying it readily, stated Ralph Mauriello, president of S.K.I.

With just over eight months since its launching in the US marketplace, Just Coco has taken off in Florida and is gaining market share, especially in gourmet shops and retail outlets. In Florida, Just Coco is distributed by foodservice distributor Cheney Brothers and gourmet food distributor Fiscer Mercantile Inc.

“We are very excited to be working with S.K.I., a very dynamic organization,” stated Mr. Haroldo Azevedo, Chairman and Majority Shareholder of Just Coco USA. “I am convinced that this coming spring and summer Just Coco will be a big success in the New York metro area, thanks to the efforts of S.K.I., of course, and to the quality of Just Coco coconut water, one of the best in the world!”