Water Sensations Now Sold at Whole Foods in Florida, Pacific Northwest

NEW YORK — Water Sensations, a line of natural liquid water infusions, is now being sold at Whole Foods Florida and Pacific Northwest regions and is being distributed by UNFI.

Water Sensations is a clear, all natural, calorie free, fortified liquid water infusion. It diffuses instantly into a 16.9 ounce bottle of water, infusing the water with a burst of flavor and a boost of nutrients.  It is the first water enhancer that is naturally sweetened and does not contain preservatives. Water Sensations keeps water pristine, pure and clear—water as it was meant to be—while providing great taste and the benefits of vitamins and minerals.

Water Sensations is geared to the consumer committed to healthy living and to a fit and active lifestyle.  Water Sensations is conveniently portable—the patented LiquiPacks™ are easy to take anywhere. Great tasting, thirst quenching, natural and wholesome, Water Sensations is available in three refreshing fortified flavors—Citrus Energy, Cranberry Pomegranate Fitness and Blueberry Acai Immunity. Two new fortified flavors are launching this month—Mango Peach Focus & Coconut Pineapple Sports.

According to Symphony IRI the Water Enhancer Category is approximately $200 million in sales and is growing at about 64% (FDM 52 weeks ending 9/18/13). Providing an alternative in water flavoring and fortification with a natural, clear, single-serve liquid in a pouch, Water Sensations is poised to change the water enhancement market.