Not long after Zola released its take on lemonade, adding to retail shelves a familiar summer beverage in a novel format, the brand has launched a marketing campaign that encourages consumers to “Live Life to the Fullest.”
The campaign, which began on Monday and will continue until Sept. 15, aims to engage consumers through social media and point-of-sale locations, and encourages them to enter a travel-themed sweepstakes. Participants will be eligible to win a “Go Bag” packed with travel goodies such as a GoPro camera, $1,000 and a one year supply of Zola coconut water.
“At Zola, we combine our dedication to quality with our wanderlust for adventure by traveling the world for the best ingredients,” Zola CEO Chris Cuvelier said in a release. “We know our customers share in those passions, so this launch is about encouraging our fans to get outside with us this summer and ‘Live Life to the Fullest.’”
The marketing effort will also include five Zola “webisodes” that will run on YouTube, radio spots in the Bay Area of California and other digital media on Hulu and Women’s Health Network, according to the release.
Zola hired its new chief financial officer, Robin Ynes, this past May, and released its Coconut Water Lemonade in February, right around the same time that Vita Coco released its own version of the product.
The full release follows:
SAN FRANCISCO, Calif. — Zola® Fruits of the WorldTM, makers of top-selling Coconut Waters and Acaí Juices in the United States, announces today its Coconut Water Lemonade is available nationwide. This newest flavor innovation combines naturally hydrating Coconut Water with the refreshment of lemonade for a taste that is a perfect balance of tart and sweet. With this release, Zola will roll out an exciting summer brand campaign encouraging consumers to embody Zola’s passion for life and “Live Life to the Fullest.”
“Zola Coconut Water continues to see double digit growth across the U.S. and Canada and we’re ready to build on that momentum with the release of our Coconut Water Lemonade,” said founder and CEO Chris Cuvelier. “At Zola, we combine our dedication to quality with our wanderlust for adventure by traveling the world for the best ingredients. We know our customers share in those passions, so this launch is about encouraging our fans to get outside with us this summer and ‘Live Life to the Fullest.’”
On shelf now, Zola Coconut Water Lemonade is the ‘Better for you lemonade.’ At only 45 calories per 8 oz. serving, Zola Coconut Water Lemonade offers 60 percent less calories than the leading regular lemonade. With 100 percent daily value of Vitamin C and five essential electrolytes, including 220 mg of potassium, Zola Coconut Water Lemonade hydrates naturally and the burst of lemon gives consumers a refreshing zing that is delicious and easy to drink.
About the Zola Campaign
Starting July 14 and rolling through the summer, Zola will share its passion for life with consumers via a brand campaign that aligns travel and adventure with the dream to “Live Life to the Fullest.” The campaign will engage with consumers through Facebook, Instagram and point-of-sale in U.S. retail stores.
Participants thirsty for adventure will be able to enter the “Live Life to the Fullest” Sweepstakes through the “LiveZola” Facebook page. Fans will be eligible to win a travel-themed “Go Bag” packed with adventure essentials, like a GoPro® Camera and $1,000 along with a one year supply of Zola Coconut Water. The Sweepstakes begins July 14 and runs through September 15.
In addition, five cinematic Zola webisodes that embody Zola’s company mantra of living life to the fullest will run on YouTube, with supporting radio spots on Alice 97.3 FM in the San Francisco Bay Area and digital media on Hulu, Women’s Health Network and Zola’s website. Webisodes are available for viewing on YouTube.
About Zola
Zola was founded in 2002 and is the maker of top-selling Coconut Waters and Acaí Juices in the United States. At Zola we are fanatical about traveling the globe in search of the best ingredients. Our philosophy is to go directly to the source, and our promise is to produce only the best-tasting, most nutritious products. Zola’s products include Coconut Water Original, Coconut Water with Espresso, Coconut Water with Pulp and the newly released Coconut Water Lemonade. Zola is also the maker of the leading Acaí juices in the United States including Original Acaí, Acaí with Blueberry and Acaí with Pomegranate. All products are available at grocery and natural food stores across the U.S. and Canada. For more information about Zola, please visit us on Facebook, Instagram, Twitter and at www.LiveZola.com.