BodyArmor Rallies its Brand Ambassadors for Star-Studded “This Is Now” Commercial

Continuing to chip away at its Goliath-sized rivals, premium sports drink BodyArmor has tapped its legion of professional athlete endorsers for a new video commercial titled “This Is Now.”

Starring brand ambassadors Andrew Luck, James Harden, Rob Gronkowski, Mike Trout, Richard Sherman, Buster Posey and Skylar Diggins, the spot takes some lighthearted shots at the old guard of sports drinks, with Gronkowski and some elderly gentleman doing their best impression of University of Florida player Chip Hinton and Gatorade inventor Robert Cade circa 1965.

The commercial also pays homage to icons of decades past, with Anaheim Angels center fielder Mike Trout cast as a 1980s Andre Agassi-type and Indianapolis Colts quarterback Andrew Luck loosely playing the role of John Shaft . Missing is BodyArmor brand ambassador and Cleveland Cavaliers power forward Kevin Love, who must’ve been tied up with his chocolate milk responsibilities.