Distribution Roundup: Pepsi True Hits Stores; Haralambos Welcomes Essentia

Pepsi True 12 oz. bottleFrom Big Soda’s stevia-sweetened ventures landing on shelves to beverage startups securing their first major placements, here’s the latest in distribution news.

PepsiCo’s cane sugar and stevia sweetened soda Pepsi True has expanded its availability, following the product’s exclusive debut on Amazon.com in October. In a limited rollout, Pepsi True will make its way into Denver, Minneapolis and Washington D.C., in 10 oz. cans and 12 oz. glass bottles. In November Coca-Cola announced that its similarly sweetened Coca-Cola Life would roll out nationwide. Previously Coke Life was available exclusively at specialty grocer The Fresh Market.

In Southern California, distribution heavyweight Haralambos Beverage Co. has reached an agreement with Essentia Water to carry the company’s electrolyte-enhanced alkaline water. Haralambos took to its Instagram account Thursday to announce the news, writing “Welcome @essentiawater to the @haralambosbev family!!! Very happy to have you guys on board.” Essentia hit the comments section to confirm, writing “Thank you! Cheers!”

In other distribution happenings:

  • California-based INVIGORADE is now being sold at Fresh & Easy stores in California, Nevada, and Arizona.
  • Last month, True Nopal Cactus Water announced that it had secured shelf space in Whole Foods’ Southern Division stores. Now, the prickly pear cactus beverage will be available at the grocer’s New York, New Jersey, and Connecticut locations.
  • Since its launch in September, Miami Bay Beverage Co. has gotten trimino, the company’s protein-infused water line, into 12 states and 1,500 retail locations.
  • Starting in February, Mounsier Papa Mango Nectar will now be available at 59 Costco stores in the Southeast. The new distribution deal will bring the Miami-based beverage to Costco stores in Georgia, Tennessee, Alabama, North Carolina, South Carolina, Puerto Rico, and its home state of Florida.