Last year, Jamba Juice made its initial foray into the category of cold-pressed, high pressure processed (HPP) juices with the launch of a four-SKU line, which debuted in California. Today, the company announced that it is furthering its presence in the space with a new line of organic products. Jamba Juice chief marketing and innovation officer Julie S. Washington hailed the new product line “marks a significant milestone in our ongoing commitment toward addressing consumers’ growing desire for healthier beverages.”
Jamba’s “Organic Cold Pressed Juice Blends” will debut in California and select New York Jamba Juice stores later this month before expanding into other markets in September and October, according to a company press release. Available in six varieties, the line includes Tropical Greens, Orange Reviver, Cayenne Lemonade, Mango Limeade and True Greens. All will be available in the coming days with the exception of Jamba’s True Greens blend, which will hit shelves in September.
The new juices arrive in an increasingly crowded and competitive HPP category and one targeted by an increasing number of large companies. In February, Campbell Soup Co. announced plans to launch an organic and non-GMO cold pressed juice line through its Bolthouse Farms unit, calling it “1915 by Bolthouse Farms.” Campbell’s entry follows that of Starbucks, Hain Celestial and WhiteWave Foods, all food and beverage heavyweights now deeply involved in a segment that not long ago was driven almost entirely by upstart brands.
The company’s full press release is below:
EMERYVILLE, Calif.–(BUSINESS WIRE)–Jamba, Inc. (NASDAQ:JMBA) a leading health and wellness brand today announced the launch of its new line of organic, non-GMO, ready-to-drink Cold Pressed Juice Blends. The new product is part of the Company’s ongoing commitment to provide consumers with better-for-you beverage choices. The product comes bottled for on-the-go convenience.
The launch of Jamba Organic Cold Pressed Juice Blends represents the next phase of Jamba’s successful, accelerated juice expansion initiative, which the Company announced in 2013. Founded in 1990 as “Juice Club” Jamba has leveraged its heritage as a leader in blending and juicing and has re-established itself as a key player in the highly competitive juice category.
In May, 2013, Jamba piloted an innovative line of made-to-order, freshly-squeezed juices blended with whole foods like kale, apples, cucumbers, oranges and chia seeds. The line was tested in a small set of California stores. By June 2014, Jamba had become the leading retailer of made-to-order freshly-squeezed juice, with product availability in over 500 stores. Jamba made-to-order juice is now available in over 700 stores across the U.S. as the Company continues to make healthier beverages available to the masses. Jamba credits its success in made to order juice to its leadership in developing great recipes and ongoing product innovation.
In the highly-competitive Los Angeles juice market, Jamba is gaining market share. Jamba sold over 84% more servings of fresh-served juice than the two closest competitors in that market during the second quarter of 2015. Jamba also moved into the number one position in juice brand recall during the same quarter.*
The Company launched its Cold Pressed Juice line in late 2014 in select markets and is currently expanding availability on a national level. The new Organic Cold Pressed Juice Blends mark the next phase of Jamba’s accelerated expansion of juice products. Jamba Organic Juice Blends are high pressure processed (HPP), a method that maintains the flavor of raw fruits and vegetables. Like all Jamba products, the new Organic, non-GMO Juice Blends are delicious, and they come in six great-tasting flavors: Organic Tropical Greens, Organic Orange Reviver, Organic Cayenne Lemonade, Organic, Organic Mango Limeade and Organics True Greens.
“The launch of Jamba Organic, non-GMO Cold Pressed Juice Blends marks a significant milestone in our ongoing commitment toward addressing consumer’s growing desire for healthier beverages,” stated Julie S. Washington, chief marketing and innovation officer, Jamba, “The high-pressure processing ensures a safe product while protecting nutrients and flavor, and the bottled format provides consumers with on-the-go convenience and a great-tasting way to get more fruits and vegetables into their diets.”
Jamba Organic and non-GMO Cold Pressed Juices and Juice Blends will be available in California and select New York Jamba stores in mid-August, with the exception of Organic True Greens, which will be available in September. Distribution will expand into other markets in September and October.
*Ipsos MarketQuest National Omnibus
Founded in 1990, Jamba, Inc. is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot teas, and a variety of food items including hot oatmeal, breakfast wraps, sandwiches, Artisan Flatbreads™, baked goods, and snacks. As of June 30, 2015, there were 807 Jamba® stores system-wide in the United States, of which 601 are franchise-operated stores, and 206 are Company-owned. Jamba is a proud sponsor of “Team Up for a Healthy America” in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes, and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more about Jamba Juice’s locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com or by contacting Jamba’s Guest Services team at 1-866-4R-FRUIT (473-7848).