Coke Takes on Internet Trolls, Pepsi Introduces Katy Perry
With its 60 second TV spot on Super Bowl Sunday, Coca-Cola took on the task of ending cyberbullying once and for all — with just a few drops of cola. The ad, part of Coke’s #MakeItHappy campaign, showed an inadvertent spill of Coke within a huge server room as wiping out negativity all over the Internet. Equally ambitious, Pepsi capped off the company’s months long buildup to its Katy Perry Super Bowl halftime show with a 30-second alien abduction themed ad. According to AdWeek, Pepsi’s ad content leading up to the big game tallied 54 million views and 1 billion media impressions prior to kickoff.
Kimmel Clowns Cold-Pressed Culture
Jimmy Kimmel took on cold-pressed juice enthusiasts in Los Angeles in a recent bit on his late-night show, Jimmy Kimmel Live. Under the guise of an all-natural, cold-pressed juice brand named “Juce,” Kimmel’s associates served its unsuspecting taste testers beverages made with Fun Dip, Tang, Creamsicles and blended Skittles. The results were as shocking as they were unianimous. One man described the Fun Dip smoothie as “cleansing,” while a woman asserted that “It just feels like you drank something that is good for you.” As to whether juice is worth its $19 a bottle price tag, one woman responded “Yes, your health is worth everything.”
Bottled Water Expected to Surpass Soda as Top U.S. Beverage Category
Bottled water is well on it way to surpassing carbonated soft drinks as the top beverage category in the United States. According to Plastics News, bottled water saw a 7.1 percent increase in 2014 and is expected to see a growth of five to six percent this year. Gary Hemphill, managing director and chief operating officer of Beverage Marketing Corp. projects that 2015 will see bottled water’s share of the beverage market increase from 28.1 percent to 29.3 percent while carbonated soft drinks will see a drop from 33.1 to 32.2 percent.
New Haven State Rep Pursues Soda Tax
A Connecticut State Representative wants in on the war on soda. According to WTNH, Juan Candelaria, a Democrat representing New Haven, recently proposed a bill that would impose a one-cent-per-ounce tax on soft drinks and candy high in calories and sugar. The revenue of such a tax would go towards funding state programs to combat childhood obesity, as well as the governor’s scholarship program and municipalities across the state.
Now on Tap: Jones Soda
Jones Soda Co. debuted its new cane sugar fountain program in a company press release yesterday. The new fountain systems will bring Jones’ signature unusual flavors like Berry Lemonade, Blue Bubblegum, and Orange & Cream to an array of fast-food restaurant including Glaze Teriyaki, Fuddruckers and Sumo Salads, among others.
Obama Proposes to Consolidate USDA and FDA
On Monday, the Obama administration released its fiscal 2016 budget plan, which included a proposal to consolidate parts of the U.S. Department of Agriculture (USDA) and the U.S. Food and Drug Administration (FDA) into one new agency within the Department of Health and Human Services. U.S. News & World Report reported on the proposal, which called the merging of the two agencies “an essential step to reforming the federal food safety system overall.” The proposal is expected to face resistance in the Republican-controlled congress.
Sharks Shut Down Victoria’s Kitchen
David and Deborah Menione, founders of Victoria’s Kitchen all-natural almond water, recently tested the waters of ABC’s Shark Tank, a reality TV show in which entrepreneurs pitch business ideas to a panel of successful businesspeople. While the judges (known on the show as “sharks”) initially enjoy the product’s taste, none of them ended up biting on an offer to pay $200,000 for a 20 percent stake in the company. Citing concerns surrounding distribution and the company’s decline in sales, the sharks bowed out one by one, with Kevin O’Leary, (“Mr. Wonderful” on the show) threatening to “eviscerate” them on their valuation of the brand and Mark Cuban depicting the couples’ attempts to woo him as “desperate.”